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BGYO is ready to take over H&M Philippines with their music and styles. The P-pop group is the first Filipino talent to be featured in the "Music x ME campaign that aims to spotlight local artists. Catch the boys of BGYO in the promo video where they sing and dance while showing off their H&M style.

The brand aims to "let good music inspire you to find your personal style while discovering new sounds. From their journey as a group—through ups and downs, as trainees to stars, we recognize their unique talent and style. They put P-Pop to a new level." With this huge announcement, ACEs showed their love by helping the group trend #1 on Twitter with #BGYOforHM.

The group's only direction is up from here as you can also catch them displayed at physical stores. Here's your chance to snap a pick with you favorite member, listen to your favorite BGYO track, all while shopping for your next fit.

Cover Photo Credit: BGYO Twitter

MYX: Your Stories, Your music, Uniquely Filipino

MYX gives you access to exclusive Filipino music and entertainment content on one platform. Here, you’ll discover new artists, creatives, and filmmakers alongside Hollywood stars and internationally renowned artists. You can also watch live TV, listen to music, and join events trending in America, Canada, and the world on demand.
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