Turn Up the Speakers: How &FRIENDS Festival Reshaped What an EDM Festival in Asia Can Be By Bridging Music and Pop Culture
The &FRIENDS Festival, held on May 30-31, has redefined the EDM scene in Southeast Asia, seamlessly blending music, gaming, and internet culture into a vibrant cultural phenomenon. Organized by Banusing’s Clout Kitchen team, the festival reflects how fans today engage with music in multifaceted ways.