Alex Bruce explores themes of resilience, achievement, and empowerment on her new single "Swoosh!" The Filipino rapper released the song in celebration of International Women’s Month. The bass-heavy, hip-hop track was initially penned for the FIBA campaign of international activewear brand NIKE, where she served as one of its ambassadors. According to the young artist, “SWOOSH” is about embodying the spirit of NIKE’s iconic trademark, “Just Do It!” in every aspect of life. “It’s more than just a song in a way; it’s an anthem, a testament to the power of determination, self-belief, and seizing the moment.”