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Did you know that April is "Filipino Food Month?" A month-long celebration and appreciation for Filipino Cuisine and the people, places, and spaces that help move the amazing taste of our culture to the forefront. Look out for fun content on our social platforms and on the website all month long as we highlight the taste of our culture.

Just in case you missed it, we had some fun exploring some great Filipino-owned eateries in California with our series "Merienda." We highlighted these small businesses and ate our way through the menu with some friends! Check out the MYX Eats YouTube Playlist below to check out the videos. Warning, you might get hungry so grab a snack.

We can't wait to explore some great spots in the Philippines and worldwide soon. So where should we go next? Tweet us @myxglobal and let us know.

Hugh Harper, aka @HungryHugh, takes us to Pasadena and introduces us to his extended family at CHAASTE Family Market. The family-owned business has been around for 35 years and is a warm and welcoming Filipino Turo-Turo (Point-Point) restaurant and market famous for their Turon! Learn about the rich history behind CHAASTE, get a look at their home-cooked comfort foods, and stay tuned for a surprise they have in store for Hugh.

About Hugh Harper:

Hugh Harper is a Los Angeles-based foodie who has a normal 9 to 5 job, but his true passion is FOOD. When he’s not working, he takes pictures of food from all over Los Angeles, and Orange County to share on Instagram.

He’s an avid traveler and has been to over a dozen countries throughout Europe and Asia. When he’s there, Hugh loves to not only immerse himself in local culture but also the local cuisine - which makes every trip so much more memorable.

Hugh wants to share his photos and experiences with everyone because there's nothing better than sharing a great experience or delicious dish with someone else.

About CHAASTE Family Market:

The CHAASTE Family Market is located in the beautiful city of Pasadena, CA. Founded by Susan and Arthur Esteban in 1987, this family-owned market has been Pasadena’s number one Filipino-American stop for 35 years and counting! Come to CHAASTE Family Market to enjoy some fresh and delicious Filipino food, explore the aisles of favorite goodies from the Philippines or just come to chat with the family! CHAASTE is the place to gather and keep the culture alive! Our family is growing every day and we want you to be a part of it!

About Merienda:

“Merienda,” aka Snack Time, is a part of MYX Global’s new Youtube content line-up. The show follows influential content creators in food and culinary arts who take us on a snack time journey to Filipino-owned restaurants where they explore the menu, talk to the Chefs, share their tasting reactions, and give us their recommendations. 

DJ Nico Blitz and Host Jackie Ramirez take on 626 Night Market for this special episode of Merienda! The two hit infamous SoCal food truck White Rabbit for some Filipino Mexican Fusion and then make their way for some delicious sweets at Ubenabon to taste test their top 3 flavors. Check out the full adventure and see which items make it to their recommendations list.

About Nico Blitz:

Nico Blitz is a Filipino-American DJ, Media Personality, and Radio Producer whose goal is to build community through the power of music. The San Francisco native started his work in radio at Real 92.3 (KRRL, Los Angeles) in 2016, and has since then worked with both national and international musicians via interviews, local and digital shows, and fundraisers.

Currently, Nico Blitz is the DJ/Radio Producer for nationally syndicated “The Bootleg Kev Show”, host for his Nico Blitz Podcast airing on YouTube & MyxTV, and is a Partnered Twitch Streamer who specializes in DJing and fundraising. Over the pandemic, his fundraisers for the Philippines Typhoon Relief and Stop AAPI Hate have garnered over $30K in donations.

About Jackie Ramirez:

Jackie Ramirez is a Mexican-American entertainment and sports host, who strives to push boundaries in the entertainment industry by being the face and voice for her people. Born and raised in Los Angeles, Jackie started her hosting career for the Rancho Cucamonga Quakes, which then led to her call up to the big leagues.

The Los Angeles native can be seen and heard across Southern California stadiums and arenas hosting games for the 2020 World Series Champions Los Angeles Dodgers, PAC12 UCLA Bruins (Men’s/Women’s Basketball & Football) and Rancho Cucamonga Quakes.


White Rabbit

White Rabbit Truck is Los Angeles Original Filipino Fusion Truck. The idea started with a tight group of friends noticing the lack of Filipino cuisine in the mainstream. They experimented with various menu items for nearly one year at their home kitchen. After sampling their cuisine to hundreds of friends & family, White Rabbit Truck was born July 10, 2010. With the rise of the popularity of Filipino food, we noticed that there were no places that served true Filipino Fusion food. Now we are able to bring this medley of food to the streets, where everybody can experience the goodness of a few of our favorite childhood Filipino foods, and now with an American and Mexican twist.

Our mission is to introduce the masses to our take on Filipino cuisine. White Rabbit has been fortunate to be featured on multiple media outlets such as Food Network, Travel Channel, KTLA News, Fox LA News, Kababyaan18, ABS CBN, LA Weekly, Zagat, Daily News, and many local publications & blogs. White Rabbit Truck also has restaurants in Los Angeles & Las Vegas

We look forward to seeing you out there and thank everybody for their continued support following the White Rabbit.

Ubenabon

Ubenabon serves unique and innovative fusion Cinnamon rolls. Specializing in Ube and Pandan while upholding the importance of taste, intricacy, and traditional flavors.

Ubenabon’s inception occurred during the uncertainties that came about with the rise of the global COVID-19 pandemic. With the world seemingly locked away, leaving a bitter taste among people, it opened up the opportunity for Jem to not only bring a little sweetness into everyone’s lives but also spread the richness of Filipino culture through her passion for the art of baking.

The once quarantine hobby has now evolved into a fortunate craft that has allowed Jem to continue to support her family. Ubenabon’s handcrafted desserts put a twist on the traditional cinnamon roll with an infusion of natural extracted Ube flavor and organic ingredients then finally topped with her house-made frosting become a favorite.

Her delicious concept has caught the eye of numerous customers around the greater Los Angeles area as well as throughout the country. Whether you’re an LA native or from another state, you can have Ubenabon Classic Rolls at your fingertips

Jem is a self-taught baker as well as a self-made entrepreneur. She is a proud Filipino-American who so happens to be a Los Angeles Native.


About Merienda:

“Merienda,” aka Snack Time, is a part of MYX Global’s new Youtube content line-up. The show follows influential content creators in food and culinary arts who take us on a snack time journey to Filipino-owned restaurants where they explore the menu, talk to the Chefs, share their tasting reactions, and give us their recommendations. 

In this episode of “Merienda,” aka snack time, we head over to SISIG in Historic Filipino Town in Los Angeles with Richard, aka Hangry Blogger. Richard made his way through SISIG’s menu, starting with the appetizers, then exploring the main course selections, and then ending things with trying out some Filipino desserts for the first time. Stay tuned to the end for Richard’s recommendations.

About Richard:

Richard aka Hangry Blogger quit his job to become a full-time food blogger. He’s eating his way throughout SoCal.

About SISIG:

SISIG restaurant was established by Rex and Antonette Quizon in January 2020 at the historic Filipino town in temple street, it was supposed to open in July 2020 but due to pandemic everything was pushed back from the construction of the building until the final permit from the health department,  and was officially open on April 9, 2021. 

SISIG is an original dish in Pampanga Philippines where the couple grew. It was made of boiled then grilled Pork Belly and liver chopped finely seasoned with freshly squeezed  Lemon juice,  chopped onions, salt, and pepper then finished in a very hot sizzling Pan served with white or Java rice and pickled veggies or atchara on the side. 

The restaurant is designed to be a Californian - Filipino Barbecue with an open kitchen concept serving fresh ingredients and high-quality meats with a relaxed casual ambiance that everyone will enjoy.  Sisig draws inspiration from the couple's four children who love to eat barbecue chicken, pork, and beef with rice on the side. The meat is marinated for at least 24 hours using fine ingredients and grilled as you order so it is served fresh every day, each recipe on the menu is made by Rex Quizon who has a true passion for cooking for his family and friends. Sisig is open from Monday thru Saturday from 10:30 to 7:00 pm and closes on Sundays and some holidays 

About Merienda:

“Merienda,” aka Snack Time, is a part of MYX Global’s new Youtube content line-up. The show follows influential content creators in food and culinary arts who take us on a snack time journey to Filipino-owned restaurants where they explore the menu, talk to the Chefs, share their tasting reactions, and give us their recommendations.

In this episode of “Merienda,” aka snack time, we dive into Chef Barb Batiste’s restaurant “Big Boi” with Foodbeast’s Managing Editor Richard “Reach” Guinto and food content creator Kimberly “Dandy” Dela Cruz. Reach and Dandy takes us on the ultimate merienda as they explore some of the most popular items on the Big Boi menu.

About Richard:

Reach is the managing editor at Foodbeast who has his ear to the streets to find his next tasty bite. He loves diving into culture through food and telling the stories that result from such experiences.

About Kimberly:

Kimberly is a lifelong foodie whose combined that passion with sharp social media knowhow to create dynamic, fun, and entertaining food content that highlights local restaurants and businesses to her large and engaging following on @dandy.eats. Her adventurous palate, vibrant energy, and discerning taste are a few keys as to why she’s one to watch in the internet food space.

About Chef Barb Batiste and Big Boi:

After establishing B Sweet, her catering company, dessert trucks and dessert bar, Chef Barb Batiste is FINALLY bringing her savory cooking to the masses. Her first focus... Filipino food! Chef Barb has been making Filipino food with her mom, aunt and grandma since she was a little girl. The Big Boi menu features Chef Barb's versions of Filipino classic recipes and her childhood favorites.

If you have been to Chef Barb's B Sweet Dessert Bar, then you know how much she loves her dad and honors his memory.  His name was Angel, but was fondly nicknamed Boi. Funny enough, MANY Filipino families have a Tito Boi, Lolo Boi or simply a Boi.

So to pay homage to her father and all the other Boi's out there, they chose Big Boi as the name of the restaurant.

If you look closely at the seal, you will see that it is 2 upper case letter B's that are entangled to create a heart. The 2 B's represent Big Boi, Barb Batiste and the unwavering love. 

About Merienda:

“Merienda,” aka Snack Time, is a part of MYX Global’s new Youtube content line-up co-produced with Traklife Media. The show follows influential content creators in food and culinary arts who take us on a snack time journey to Filipino-owned restaurants where they explore the menu, talk to the Chefs, share their tasting reactions, and give us their recommendations. 

Republic Artist and Singer/Songwriter Just Stef visits the MYX Global studio in Los Angeles and tries Filipino fast-food staple Jollibee for the first time! Stef sits down with MYX Global for her first taste at some Filipino fast food and shares what she likes the most and what didn’t really do it for her tastebuds. Then, we ask her to give us her honest reaction and rate each menu item with a “Jolli” rating from 1 to 5. So check out which menu item is her favorite and tag us on social to let us know what your go-to meal is at Jollibee!

About Just Stef:

In 2020, Just Stef was discovered by the former Global Head of Songwriter & Producer Relations at Spotify, Tiffany Kumar, who was building her Beat House production company. Tiffany started sending songs to Stef who like so many of today’s artists had already learned how to record herself. One of those songs was “Miss U Miss Me,” penned by hit songwriters Chelsea Lena and Kennedi Lykken (Dua Lipa, Kiana Ledé) and produced by KyleYouMadeThat (NLE Choppa, Coi Leray) and Rice N Peas.

Just Stef initially previewed a snippet of the track to her 2.2 million TikTok followers, and it exploded right out of the gate. The teaser alone has racked up millions of views, hundreds of thousands of “likes,” and tens of thousands of comments. Keyboards and 808s energize an off-kilter hummable beat as she flexes her impressive vocal range and delivers an undeniable hook, “I miss you, you miss me, let’s make it easy, tell me the same thing.”

Follow Just Stef:

Instagram: https://www.instagram.com/iam_juststef/

Twitter: https://twitter.com/iamjuststef

Tik Tok: https://www.tiktok.com/@iamjuststef?

Youtube: https://www.youtube.com/c/Iamjuststep...

Here is another New Youtube show, MYXers! Welcome to "Merienda," aka Snack Time. In this debut episode of "Merienda," influential content creator Caitlin Sakdalan of @befatbehappy visits Cafe 86 and takes us on an Ube adventure through some of the most popular items on their menu. See Caitlin's adventure below as she enters Ube heaven!

About Caitlin Sakdalan of @befatbehappy:

Caitlin Sakdalan is an influential content creator and the chief eating officer of @befatbehappy, her personal brand that is both a passionate exploration of all things FAT (aka Food And Travel) and call: to stay hungry to feed your appetite, feed your soul, and feed others.

Follow Caitlin: https://www.instagram.com/befedbehappy/

About Chef Ginger and Cafe 86:

Cafe 86 is owned by Food Network’s Chopped Sweets Champion Chef Ginger Lin-Dimapasok. She was born and raised in Manila and grew up in a family that loved to cook. With her parent’s blessing, she left Manila to study Culinary Arts in NYC. 

Cafe 86 incorporates Ube into every item on their menu, from their known foods to their delectable drinks. They have six locations across Los Angeles, San Diego, and Las Vegas. 

Follow Cafe 86: https://www.instagram.com/cafe_86/

Follow Chef Ginger: https://www.instagram.com/gingaroo/

About Merienda:

“Merienda,” aka Snack Time, is a part of MYX Global’s new Youtube content line-up. The show follows influential content creators in food and culinary arts who take us on a snack time journey to Filipino-owned restaurants where they explore the menu, talk to the Chefs, share their tasting reactions, and give us their recommendations. 

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