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GivingTuesday is a global generosity movement unleashing the power of radical generosity and encouraging people to do good. It has now grown into an annual campaign of kindness that inspires people to give, collaborate, and celebrate generosity.

ABS-CBN Foundation, International (AFI), the public service arm of The Filipino Channel (TFC) and the umbrella department of all corporate social responsibility activities of ABS-CBN, is participating in this global movement for the first time and encourages the public to open their hearts to giving back after the frenzy of Black Friday and Cyber Monday.

The Foundation’s mission remains to be in the service of the Filipino by helping address persistent social issues and provide a better life for the disadvantaged.

This year, AFI is championing education through Programa Genio and hopes to change the lives of scholars by supporting them for this coming school year and thus have a better shot at a better life.

Programa Genio works with public schools and communities to support students and even educators with their needs, from scholarship, to trainings, to school supplies. When the pandemic struck and in-person schooling was halted because of lockdowns, the Foundation provided public schools with heavy duty machines for module printing, and power banks to areas where electricity was a problem so students can still do online classes.

Donations also help the Foundation reach their goals of helping provide what a child needs for an entire school year: school supplies, meals, transportation, counselling, tuition, and most relevant for remote learning, internet allowance.

Send a $25 gift of education to help send a child to school, choose ABS-CBN Foundation International on GivingTuesday this November 30. Any amount helps and every dollar counts. Text ABSCBN to 24365 (US only) or go to to learn more.

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