alamat

Magiliws filled the SM Mall of Asia (MOA) Music Hall with cheers and excitement as P-pop group ALAMAT headlined Kitchenpalooza, an immersive fan event organized by Cheers that turned ordinary kitchen moments into something worth celebrating. The gathering put the spotlight on how music, shared experiences, and even a little bit of mess can bring people closer together.

With lively booths, interactive zones, and family-friendly activities, the event encouraged attendees to embrace the joyful side of everyday household moments. Music served as the heartbeat of the program which guided guests through a space that celebrated both creativity and community.

ALAMAT’s performance was the centerpiece, drawing loud cheers as they delivered fan favorites like “Day and Night” and “LuzViMinda.” The group wandered through the activity areas, joined games, chatted with Magiliws about their funniest or most sentimental kitchen memories, and shared how the “Happymess Anthem” mirrors the daily lives of Filipino families.

For Taneo, ALAMAT’s leader, the concept behind Kitchenpalooza resonated deeply. “Being part of the campaign and Kitchenpalooza was a relatable and amazing experience,” he said, describing how they enjoyed transforming simple kitchen routines into a fun and meaningful song. He emphasized that the idea celebrates moments in the kitchen that naturally bring families together.

He went on to add that working on the anthem felt intuitive for the group, explaining that what people often see as mess is actually a reflection of connection. “Every spilled ingredient or sticky plate is part of the story of togetherness,” he shared, highlighting how these small imperfections capture what it means to create memories with loved ones.

P-pop group ALAMAT is bringing a musical twist to household routines as the first-ever brand ambassadors of Cheers, a Filipino kitchen hygiene brand under Sanitary Care Products Asia, Inc. (SCPA).

The group headlines Cheers to Happymess, a new campaign that redefines kitchen mess as something worth celebrating — a proof of moments shared, meals cooked with care, and memories made at home. From flour-dusted counters to sticky plates after a family gathering, Cheers wants Filipinos to see these not as chores to dread but as reminders of connection and everyday life.

At the center of the campaign is the Happymess Anthem, an upbeat track performed by ALAMAT. Known for their catchy hooks and genre-blending style, the group brings a lively, danceable energy to the song, turning routine clean-ups into lighter, feel-good moments. More than background music, the anthem highlights how small, messy moments can bring people together. The official music video premieres on July 4 across Cheers’ Facebook, Instagram, TikTok, and YouTube pages.

"For most people, cleaning feels like a boring routine, and mess is often seen as a problem or even as proof that something’s wrong," said Alvin Mendaros, Brand Manager of Cheers. “However, studies show that listening to music while doing chores can lift the mood, boost energy, and make tasks easier to handle. This inspired us to collaborate with ALAMAT on a jingle that adds energy and fun to daily cleanups."

Known for blending modern pop with strong cultural identity, the six-member group is recognized for multilingual lyrics and performances rooted in Filipino pride. Cheers shares the same local spirit and has remained a staple in many Filipino households for its range of paper napkins, tissue, storage bags, disinfecting wipes, dishwashing liquids, plates, and other kitchen essentials.

‎Mendaros said ALAMAT’s strong connection with young Filipinos, from students and young professionals to growing families, makes the collaboration a natural fit to blend music, culture, and the everyday moments that happen in the kitchen, which many see as the heart of the home.

The new campaign, he explained, puts that idea at the center. ‎"The ‘Cheers to Happymess’ campaign celebrates the joyful chaos of everyday life— the spilled sauces, the crumbs, the dirty dishes after a good meal," Mendaros said. "Behind every mess is a memory, and behind every memory is a story worth keeping. Cheers has always been more than a kitchen hygiene partner, as we are committed to being part of the real moments that truly matter. This is just the beginning of planned activities to remind people that a little mess is proof of life being lived together.”

Cheers to Happymess encourages families and young people alike to see the spills, crumbs, and clean-ups that come with cooking and sharing meals as moments that bring people closer at home.

For updates and to watch the campaign video, visit https://www.facebook.com/CheersPh.

ALAMAT’s rap powerhouse Alas is breaking out on his own with a hot debut single, “Don’t Play."

Known for his razor-sharp bars and commanding presence as a key member of the P-pop group, Alas is now stepping into the solo spotlight, and he’s making sure no one misses his arrival.

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“Don’t Play” is an explosive track packed with high-energy beats, rapid-fire verses, and undeniable confidence. With "Don’t Play," he unleashes a high-energy anthem that blends fiery rap verses, head-bopping beats, and an irresistible swagger that screams confidence. It’s a track that warns—no games, no pretenses, just raw, unapologetic talent.

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To mark the launch of his solo era, Alas set Atmosfera Poblacion on fire on Feb. 6 with an unforgettable performance. Fellow OPM artist Yennybooo joined the celebration, while his ALAMAT brothers stood by his side.

Alas’ solo debut is a bold declaration of his artistic identity. If “Don’t Play” is any indication of what’s ahead, fans are in for an exhilarating ride. The next thing to do? Turn up the volume, hit that stream button, and get ready—Alas isn’t here to play as he’s here to take over.

Stream "Don’t Play" by Alas on all digital streaming platforms.

ALAMAT just dropped a new music and the project pays homage to different aspects Filipino culture, while showcasing the group's musical and artistic talents. Not only is "Dayang" a catchy P-pop banger, but the music video treatment also features catchy choreography that is slowly taking the Philippines by storm on social media!

Sonically, "Dayang" tells a story of finally finding the right person after countless heartbreak. The song is also a metaphor for the love being as seamless as a graceful dance, which is represented in the music video's dance numbers. Check out the music video here!

Gento

SB19

Flowers

Miley Cyrus

Wild Tonight

Josh Cullen

ERE

juan karlos

Raining in Manila

Lola Amour

Anti-Hero

Taylor Swift

Kill Bill

SZA

Straydogs

Felip

I Want You

SB19

Karma

Taylor Swift feat. Ice Spice

Rocksta

Felip

Nyebe

SB19

Snooze

SZA

Uhaw (Tayong Lahat)

Dilaw

Gusto

Zack Tabudlo feat. Al James

YK

Cean Jr.

Maharani

Alamat

Pakiusap Lang

Josh Cullen

Magnet

BGYO