Are you a fan of music, art, and design? Fil-Canadian and Guyanese graphic designer from Toronto, Canada, Andrew Chee-A-Tow is killing the game as the Senior in-house creative designer for Universal Music Group. His designs are inspired by nostalgia with R&B and hip-hop influences.
Get to know him and his background more through these fun facts.
Andrew’s creative style is bringing back nostalgia With over 10 years of experience as a graphic designer, he looks to inspire young creatives and show that individual style can be pushed to the forefront and celebrated.
He’s custom design airbrush t-shirts have been taking over In 2020, his collection of airbrush t-shirts was raved about online gaining support for the t-shirts. It was inspired by the popular trend in the 80s, 90s, 00s but with a modern spin.
His designs have been worn by numerous artists The airbrush style was pushed back into the forefront of fashion and worn by artists like Brent Faiyaz, Josh Levi, Manila Grey, Soulection founder, JoeKay, Youtuber, Trey Richards.
Check out his curated playlist Deep Cuts is a hand-selected and curated playlist that focuses on highlighting 90s & 00s hip-hop and R&B music as a “deep cut” catalogue. There’s over 600 songs over 6 volumes and over 1000 saves on Spotify. All of the playlist covers and digital assets were design by Andrew.
Andrew’s art pieces have been featured at art exhibitions He’s created a “R&B Building Blocks” which used CD cases to put together a “Cassette Tape Bag” with empty cassette tapes. The pieces were featured at the Toronto studio space in 2022.
His current role at UMG assists a roster of artists design album and single covers. Andrew was hired in 2018 as an in-house senior creative designer for UMG Canada. He works with their roster of artists by designing albums, singles, packaging, and brand identity art, everything visually to launch a musical act.
He’s assisted creatively with roll outs for artists like Drake, Shawn Mendes, The Weeknd and more.
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