For over 40 years, CAAM (Center for Asian American Media) has been dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible. As a nonprofit organization, CAAM funds, produces, distributes, and exhibits works in film, television, and digital media. This year they are celebrating the 40th anniversary of their CAAMFest event.

CAAMFest is the world’s leading showcase for new Asian American and Asian film, food, and music programs. This year they are excited to spotlight the SOMA Pilipinas Filipino Cultural Heritage District and Filipinx films and filmmakers in San Francisco, California. The event takes place May 12-22, 2022, and will hold in-person and virtual events in celebration of Asian and Asian American voices.

MYX is proud to be partnering with CAAMFest as an official Media Partner for this year's event. We will be conducting an exclusive interview with participating talent, Kiyomi who you can catch at the "Pinays On The Rise" program during CAAMFest, and we will also be covering some of the in-person events as well. So stay tuned. For now, check out some program highlights below and get full details for the event HERE.

IN-PERSON EVENT HIGHLIGHTS:

Saturday, May 21, 2022


SOMA Pilipinas Community Engagement
12:30PM | Yerba Buena Gardens, Free Event
Thúy Trần, Festival and Exhibitions Director at CAAM, introduces our spotlight for CAAMFest40 on the SOMA Pilipinas Filipino Cultural Heritage District. A celebration of the generations of Filipinos throughout San Francisco and beyond, the event partners with community organizations such as Bindlestiff and Balay Kreative. SOMA Pilipinas Filipino Cultural Heritage District organizations and supporters are invited to participate in creating the art installation that will find a home later in the district. 

DIRECTIONS IN SOUND: Pinays On the Rise
1:00PM | Yerba Buena Gardens, Free Event
Following the introduction of the SOMA Pilipinas Community Engagement, and, in partnership with the Yerba Buena Gardens Festival, revel in an outdoor music showcase featuring emerging Pinay voices. Up-and-coming turntablist and SOMA resident, DJ Bitesize, will start the event by spinning and scratching party tunes. Ouida, named one of Nylon Magazine's rising musicians, blends catchy pop melodies with jazz, R&B, and blues. Closing out the concert will be Union City’s own singer-songwriter Kiyomi, who brings R&B stylings based on personal experiences. 

CENTERPIECE PRESENTATION, NARRATIVE FILM: LEONOR WILL NEVER DIE* 
5:30PM | SFMOMA Phyllis Wattis Theater
Directed by Martika Ramirez Escobar 
What if you could change what was happening before your very eyes? Genres collide in this wild tale of an aging filmmaker who becomes the hero of her own unfinished script, after she's knocked into a coma by a television. 


Sunday, May 22nd


LOVE & CORONA*, directed by Nicole Maxali
Part of the Shorts Program: HOMEGROWN
2:30PM | New Parkway Theater 1
After losing her job during the pandemic, an energetic wallflower conducts virtual dates on a subscription service site—and perhaps love will go from URL to IRL along the way.

On the 40th anniversary of CAAMFest, the Center for Asian American Media (CAAM) is excited to spotlight the SOMA Pilipinas Filipino Cultural Heritage District and Filipinx films and filmmakers. CAAMFest40, which takes place May 12-22, 2022, will hold in-person and virtual events in celebration of Asian and Asian American voices.

“We have always been centered in Japantown and Chinatown during CAAMFest, but the pandemic really gave us an opportunity to reflect more on how we can increase the visibility in other communities throughout the Bay Area,” says Don Young, Director of Programs at CAAM. As a Filipinx American, Jo Boston, CAAM Events Production Manager, recollects the historical importance of the SOMA Pilipinas Filipino Cultural Heritage District.

“San Francisco is a hub where many Filipinos have landed—it is a gateway to possibilities for Filipinos,” she says. Though, the redevelopment of Manilatown and South of Market in the 1960s and 1970s displaced many Filipino families. Boston adds, “This is history that brings us together and strengthens our Filipino community in the district and beyond.”

In correlation with this new emphasis, Thúy Trần, the new Festival and Exhibitions Director at CAAM, is excited to bring programming that parallels and intersects with what community partners are already doing in the neighborhood. Programs that highlight Filipinx culture and/or artists as well as the SOMA Pilipinas Filipino Cultural Heritage District are noted below.

Following the introduction of the SOMA Pilipinas Community Engagement, and, in partnership with the Yerba Buena Gardens Festival, revel in a FREE outdoor music showcase featuring emerging Pinay voices. Up-and-coming turntablist and SOMA resident, DJ Bitesize, will start the event by spinning and scratching party tunes. Ouida, named one of Nylon Magazine's rising musicians, blends catchy pop melodies with jazz, R&B, and blues. Closing out the concert will be Union City’s own singer-songwriter Kiyomi, who brings R&B stylings based on personal experiences. Artists Kiyomi, Ouida, and DJ Bitesize are all Filipinx and originally from the Bay Area.

TIME: Saturday May 211:00pm – 2:30pm

VENUE: Esplanade, Yerba Buena Gardens
Mission St. between 3rd & 4th Sts.
San Francisco, CA 

FREE Admission.

+ Google Map

ABOUT KIYOMI:

Kiyomi is a Filipina recording artist. songwriter from the Bay, currently living in Los Angeles. Check out the music video for her original song "Can't Lose," produced by P-Lo above.

ABOUT OUIDA:

Ouida is a Filipino-American-Irish singer who isn’t afraid to talk about vulnerability. In her music video for Coffee, the dreamy imagery features an all-Filipino cast and her wearing a terno. (Yes girl, work them butterfly sleeves!) Her soulful voice is hauntingly ethereal, making us want to lean in for more

ABOUT DJ BITESIZE:

Award winning DJ Bitesize is a turntablist/party rocker from the 415 and has won 2 local DJ Battles. She has rocked numerous events from birthday parties to school dances to even throwing her own parties throughout the Bay Area.

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