Initially an independent project that started between friends, Paraisla has grown into a full-blown record label. The project, started by Bret Jackson is described as a creative collective finds talent and sources straight from the Visayas region. According to the label, they "teamed up with talents around the island and organized a movement dedicated to discovering and honing local talents...capturing the culture of the Philippines."
Let's take a look at some of the homegrown talent Paraisla has added so far to their label repertoire. We're given hints that more live performances are to come so it'll be something we have to look out for!
Jetter - "Focus on You"
Danna Ysabel - "Mama"
Batang Indio - "Life In The Isla"
Cover Photo Credit: Bret Jackson Instagram
Bret Jackson moved back to his hometown of Dumaguete and is helping spread Filipino talent with his new companies 7640 and Paraisla in partnership with AGC Powerholdings Corp. As he ventures in these new projects, Bret looks to bring the talent from the provinces to the forefront. He sat down with MEGA Man to talk about empowering the youth and risking it all.
The launch of 7640 and Paraisla took a couple of years of brainstorming and preparation before fully forming. Bret teamed up with AGC Powerholdings Corp, the home of the biggest local and international media brands to make it happen. 7640 is a full-scale production house and marketing think tank that focuses on creating meaningful content; Paraisla is a record label created by artists for artists that looks to emphasize culture in the entertainment industry.
Bret made the shift and moved back to Dumaguete to pursue these new ventures and become a creative powerhouse. The homecoming began during the pandemic and made him want to become the best version of himself. He aims to push the culture through local artists and tell a narrative that everyone is worth something no matter what anyone tells you.
The pull to start a production house and record label started because of Bernard, a friend and local artist who recently passed. He was a fellow artist in every sense from being a musician to creating art and poetry. He was someone who Bret looked up to. Although a local celeb himself, Bernard encouraged Bret to bring his own knowledge home and to help the community in Dumaguete.
Now, Bret's home and ready for his vision to come true. He wants to pay it forward to other creatives and be what Bernard was for him. “I didn’t make it in time to be able to help my friend, but that’s why I’m more driven than ever right now to continue what I’m doing because there’s another Bernard out there. There’s another little me. All these [creative] kids that deserve it."
Catch the Bret's piece on MEGA Man here.
Cover Photo Credit: Mega Magazine Facebook