Filipino media platform myx will be rebranded with new shows to reach the next generation of Fil-Am audiences, ABS-CBN Global announced today, November 5.

myx has been a trusted and established channel among young music-loving Filipinos since 2007 and this relaunch positions it as the go-to for trendsetting content which now includes entertainment, lifestyle, and cultural commentary. The brand aims to portray what makes its audience uniquely and unapologetically Filipino American across multiple platforms.

“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million in the Philippines and 10 million Filipinos around the world who demand premium, quality entertainment,” said Jun Del Rosario, ABS-CBN Global Head of North America. “myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”