ALAMAT’s latest comeback track, “ABKD,” has been making waves on social media with its lyrics geared to help uplift people and push them to keep going. The music video to the song continues in that vein, this time spotlighting the issue of colorism and what society deems as beautiful in this world. The video opens up to an “Ugly No More” skin whitening campaign that sets the tone for the concept of the video.
In the video, the members of ALAMAT bring a sense of comfort and inspiration to individuals who might have gone through some of this discrimination. Their bright and happy demeanor is showcased throughout the video and sends a positive message of acceptance and self-love. ALAMAT is no stranger to talking about social issues. They do a great job of helping spread awareness by showcasing the beautiful culture and rich history of the Philippines in their previous videos.
Beyond the issue of colorism, “ABKD” is an anthem track to anyone who needs that extra push. It serves as a reminder to not let anyone dim your light. ALAMAT reminds us that we are all worthy of the success and goals we strive for and that we just need to keep pushing through.
Cover Photo Courtesy of ALAMAT Facebook