The relaunch will position it as a trendsetting brand with new shows and expanded digital distribution. The move hopes to reflect the shifting needs of Filipino Americans.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million Filipinos in the Philippines and the 10 million Filipinos around the world who demand a premium, quality entertainment,” says Jun Del Rosario, ABS-CBN Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”