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Fil-Am Bakery, Crème Caramel LA Serving Ube Upside Down Pies at the Super Bowl

Posted By: Danielle Domingo
Post Date: February 11, 2022

Kristine de la Cruz, owner of Fil-Am bakery Crème Caramel LA has a big shot at Sunday’s Big Game! The Super Bowl LVI Business Connect Program looks to connect businesses with opportunities related to the Big Game as a way to promote LA county businesses. Crème Caramel LA’s “upside down pie” was selected to the program and it’s making an entrance at one of the biggest sporting events.

The LA bakery will serve their delicious pies to everyone from celebrities, athletes, and food executives at the “VIP Tailgate Party“. The path to the Big Game wasn’t easy as de la Cruz initially baked to make ends meet. The result of a happy accident of overdone custard mini pies was the birth of the now popular upside down pies. The delicious dessert blends right in with the other baked goodies the bakery offers like custards and bread puddings.

The Super Bowl LVI Business Connect program is a partnership between the NFL and the Los Angeles Super Bowl Host Committee (LASEC) to connect businesses with the opportunities to compete for contracts related to the game. Their mission commits to supporting minority, woman, LGBTQ+ and veteran-owned businesses through professional development, networking and contract opportunities. We hope that this program continues to not only include Filipino foods, but a diverse range of cuisines.

If you’re in LA, get your own Ube upside down pies and other flavors at the Creme Caramel LA, or Ube Baby Silverlake stores. Can’t make it out there? Don’t worry and check your favorite delivery apps and get the sweet goodness at your door! For a list of more Filipino eateries, click here.

Cover Photo Credit: Crème Caramel LA

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