#StopAsianHate is not trending as much but anti-Asian hate crimes are still happening. In northern Utah, a Filipino food truck, World Famous Yum Yum Food Truck was vandalized with anti-Asian graffiti slurs. The popular food truck serves Filipino, Vietnamese, and Asian Fusion cuisine. Jordan Clarkson who plays for the Utah Jazz and was recently given the NBA’s Sixth Man of the Year Award reached out to the owners and family to help. Clarkson along with Identity Graphics helped put together a new look for Yum Yum.
The food truck since then is back serving the community and rolling through town with a newly designed truck. The truck features bright colors that you can’t miss. The bold design is a nod to the Philippines flag with the blue and red colors with the bright yellow sun. Not shying away from showcasing that they cater Asian Fusion cuisine with a rice bowl logo throughout the design. The new look says “we’re here, we belong!”
Yum Yum Food Truck will have a reopening on June 12th in Salt Lake City at a rather fitting event, Philippine Independence Day celebration.
Cover Photo Credit: World Famous Yum Yum Food Truck Facebook