KAIA’s newest single and music video will definitely make you “Turn Up” the volume! The P-Pop collective’s new song “Turn Up” is inspired sonically by early 2010’s dance-pop, while staying true to the Filipina girl group’s sassy identity.
“Because it’s upbeat and danceable, we thought a party concept will best for it, so people could have fun whenever they hear Turn Up,” KAIA shares in a collaborative statement. “We want our listeners to feel good as they vibe with the song.”
According to the five-member collective, “Turn Up” is an escapist anthem about setting one’s worries aside for the time being and taking pleasure in moments that call for fun and adventure.
“We got so busy stressing out about things that we couldn’t control,” says the “Dalawa” artists. “This song somehow encourages listeners to break away from the mold, live in the moment, and let their body groove into the music. Sometimes all you need is to disconnect from the outside world and be yourself.”
“Turn Up” will be included in KAIA’s debut EP under Sony Music Entertainment coming soon. Watch the music video below!