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Fil-Am Visual Artist, Louis De Guzman Teams Up with New Balance and Honors Mother in Upcoming Sneaker Release

Posted By: Danielle Domingo
Post Date: March 22, 2022

We all love a good pair of shoes and know they have to be on point because sneakers can either make or break an outfit. With that, Fil-Am and Chicago based visual artist, Louis De Guzman teams up with footwear company, New Balance for another version of the 574 sneaker. His first reimagined 574 design, which released in September 2020 was in support of a “charitable Collaboraid initiative in effort to aid in the recovery from COVID-19 through sneaker culture.” Now, Louis is back for another round and is paying tribute to his Filipina mother calling this 574 colorway ‘Ma Divina.’

According to Louis, the New Balance 574 LDG Ma Divina is a “case study of applying the inspiration [his mother] to a classic and reimagined silhouette.” His mother participated in local craft shows and applied her creativity to floral arrangements and DIY trinkets. Louis attributes his attention to detail and design to his mother as her own traits allowed him to broaden his perspective.

“These moments, and her discipline, are a driving inspiration to create work that aims to evoke emotion.”


The colorway pallet according to the blog, Sole Collector consists of purple and blue suede overlay panels with a bright orange ‘N’ branding on the sides. Louis also adds artwork like graphics which are printed on the insoles.

The sneakers are set to release this week after the pair was released exclusively in Chicago over the weekend. Others will soon be able to cop these as it’ll hit racks at and and at selected stores Thursday, March 24 for $85.

Check out the behind the scenes to the pop-up installation debuting the 574 LDG Ma Divina in Chicago at the South Gate Footlocker location.

Cover Photo Credit: Louis De Guzman Instagram

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