Amidst the excitement for holiday shopping, kumu officially launched a new marketplace tier in their “Live E-Commerce” branch. Shopkumu, the upscale shopping platform within the app, is officially open for business, signaling an exciting disruption for how we perceive premium shopping. The release of this chic shopping platform follows hot on the heels of kumu’s in-app revamp, which included an expanded “Shop” feature.
According to representatives within kumu’s “Live E-Commerce” branch, the addition of Shopkumu has allowed the company to cater to more collaborating brands, and therefore a wider consumer-base in the Philippines. While Karlito’s Korner has been affectionately described as the online bazaar of kumu, Shopkumu aims to be the upscale online shopping destination for the country’s stylish lot.
“Think livestream shopping parties, product drops and launches, hearing about your favorite celebrity’s shopping hauls. And then, being able to purchase these items in real-time, while engaging with your co-shoppers and livestreamers,” elaborates Samantha Rodriguez-Tung, Sr. Vice President of kumu’s Live E-Commerce. Much of the livestream selling strategies were born from the pandemic, as lockdowns have restricted face-to-face shopping experiences. In which case, livestream markets like kumu’s “Shop” are the next best alternative.
While there are many surprises still brewing in the background, Shopkumu has confirmed that their livestream hosts include famous influencers and celebrities like Dani Barretto, Bella Padilla, Kris Bernal, and Ces Drillon, who are lifestyle authorities in their own right. Trends championed under Shopkumu include fashion finds, decadent skincare, fine cuisine, artisanal goods, and so much more.
Within this year alone, kumu’s “Live E-Commerce” has gradually built itself to be a unique shopping power-house for Filipinos. Combining the facets of online shopping and livestream entertainment, popularly coined as “shoptertainment”, kumu’s online marketplaces are truly a unique hub, where shoppers and live sellers can interact in an almost-personal manner.
kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, kumu also fosters communities that ignite relevant discussions among Filipinos.