Magiliws filled the SM Mall of Asia (MOA) Music Hall with cheers and excitement as P-pop group ALAMAT headlined Kitchenpalooza, an immersive fan event organized by Cheers that turned ordinary kitchen moments into something worth celebrating. The gathering put the spotlight on how music, shared experiences, and even a little bit of mess can bring people closer together.

With lively booths, interactive zones, and family-friendly activities, the event encouraged attendees to embrace the joyful side of everyday household moments. Music served as the heartbeat of the program which guided guests through a space that celebrated both creativity and community.

ALAMAT’s performance was the centerpiece, drawing loud cheers as they delivered fan favorites like “Day and Night” and “LuzViMinda.” The group wandered through the activity areas, joined games, chatted with Magiliws about their funniest or most sentimental kitchen memories, and shared how the “Happymess Anthem” mirrors the daily lives of Filipino families.

For Taneo, ALAMAT’s leader, the concept behind Kitchenpalooza resonated deeply. “Being part of the campaign and Kitchenpalooza was a relatable and amazing experience,” he said, describing how they enjoyed transforming simple kitchen routines into a fun and meaningful song. He emphasized that the idea celebrates moments in the kitchen that naturally bring families together.

He went on to add that working on the anthem felt intuitive for the group, explaining that what people often see as mess is actually a reflection of connection. “Every spilled ingredient or sticky plate is part of the story of togetherness,” he shared, highlighting how these small imperfections capture what it means to create memories with loved ones.