Purpose / Activity | Type of data | Examples of lawful basis for processing, using and disclosing including basis of legitimate interest |
To register you as a new customer | (a) Identity | Performance of a contract with you |
To provide you with the service, including fulfillment or renewal thereof, and/or maintenance or administration related thereto;
| (a) Identity | (a) Performance of a contract with you |
To manage our relationship with you which will include:
| (a) Identity | (a) Performance of a contract with you |
To enable you to partake in a prize draw, competition or complete a survey | (a) Identity | (a) Performance of a contract with you |
To administer and protect our business and this website/app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity | (a) Necessary for our legitimate interests (e.g. for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) |
To customize our and our affiliates’ advertising, promotional and marketing activities; to inform our advertisers or sponsors or their respective representatives how many have responded to an advertisement or promotion;
| (a) Identity | Necessary for our legitimate interests (e.g. to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To market, promote and advertise our and our affiliate’s service, website/s, application/s, and/or products, services, events, initiatives and activities; to make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity | Necessary for our legitimate interests (e.g. to develop our products/services and grow our business) |
To promote and manage our and our affiliates’ customer loyalty program/s, or any loyalty program that we may participate in; to promote and manage our customer loyalty programs | (a) Identity | Necessary for our legitimate interests (e.g. to develop our products/services and grow our business) |
To conduct research, survey and perform statistical analyses of user behavior in order to measure relative consumer interest on our and our affiliate’s services, products, and activities; to use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical | Necessary for our legitimate interests (e.g. to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To pass on information to the relevant government agency or institution for fraud information | (a) Identity | Necessary for us to comply with our legal obligation. |
To transfer information if our service is acquired by another company | (a) Identity | Necessary for our legitimate business interests and the performance of the contract with you. |
To investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violation of the terms of our service, or as otherwise required by law | (a) Identity | Necessary for our legitimate interests (e.g. to protect our business) and for us to comply with our legal obligation. |
To respond to subpoenas, court orders or legal processes, or to establish or exercise our rights or defend legal claims against us | As may be requested, which may include: | Necessary for us to comply with legal obligation. |