P-pop group ALAMAT is bringing a musical twist to household routines as the first-ever brand ambassadors of Cheers, a Filipino kitchen hygiene brand under Sanitary Care Products Asia, Inc. (SCPA).
The group headlines Cheers to Happymess, a new campaign that redefines kitchen mess as something worth celebrating — a proof of moments shared, meals cooked with care, and memories made at home. From flour-dusted counters to sticky plates after a family gathering, Cheers wants Filipinos to see these not as chores to dread but as reminders of connection and everyday life.
At the center of the campaign is the Happymess Anthem, an upbeat track performed by ALAMAT. Known for their catchy hooks and genre-blending style, the group brings a lively, danceable energy to the song, turning routine clean-ups into lighter, feel-good moments. More than background music, the anthem highlights how small, messy moments can bring people together. The official music video premieres on July 4 across Cheers’ Facebook, Instagram, TikTok, and YouTube pages.
"For most people, cleaning feels like a boring routine, and mess is often seen as a problem or even as proof that something’s wrong," said Alvin Mendaros, Brand Manager of Cheers. “However, studies show that listening to music while doing chores can lift the mood, boost energy, and make tasks easier to handle. This inspired us to collaborate with ALAMAT on a jingle that adds energy and fun to daily cleanups."
Known for blending modern pop with strong cultural identity, the six-member group is recognized for multilingual lyrics and performances rooted in Filipino pride. Cheers shares the same local spirit and has remained a staple in many Filipino households for its range of paper napkins, tissue, storage bags, disinfecting wipes, dishwashing liquids, plates, and other kitchen essentials.
Mendaros said ALAMAT’s strong connection with young Filipinos, from students and young professionals to growing families, makes the collaboration a natural fit to blend music, culture, and the everyday moments that happen in the kitchen, which many see as the heart of the home.
The new campaign, he explained, puts that idea at the center. "The ‘Cheers to Happymess’ campaign celebrates the joyful chaos of everyday life— the spilled sauces, the crumbs, the dirty dishes after a good meal," Mendaros said. "Behind every mess is a memory, and behind every memory is a story worth keeping. Cheers has always been more than a kitchen hygiene partner, as we are committed to being part of the real moments that truly matter. This is just the beginning of planned activities to remind people that a little mess is proof of life being lived together.”
Cheers to Happymess encourages families and young people alike to see the spills, crumbs, and clean-ups that come with cooking and sharing meals as moments that bring people closer at home.
For updates and to watch the campaign video, visit https://www.facebook.com/CheersPh.
Summer is over, but things are only about to get hotter.
Ready yourselves because BGYO is here to steal hearts with their upcoming single, “All These Ladies,” set to release this June 19, 9 PM PHT.
Over the past few days, the five member P-Pop group has also teased the mysterious yet alluring concept of their music video through sketches of three ladies named Casey, Tracey, and Daisy—just who could they be?
If the dance challenge is anything to go by, “All These Ladies” will be a high-energy song, accompanied by contrasting choreography that showcases a more suave side of BGYO.
Keep your tabs open and prepare to catch all these feels by pre-saving through orcd.co/bgyo_alltheseladies.
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Written by Ana Rufa Padua, a fourth-year Communication student from the Ateneo de Manila University. With a passion for storytelling, she hopes to shed light on the various realities, lives, and phenomena surrounding the communities she covers. In her free time, she indulges herself in watching movies and listening to K-Pop.
If you tune in to Pinoy Big Brother Celebrity Collab Edition, you’ve probably come across at least one WillCa (Will Ashley and Bianca De Vera) edit—whether you support them or not—with the most heart-wrenching OPM song as its background music.
Those eyes, which fans or even casual viewers mostly assume, paired with a carefully chosen song, unveil a silent longing that tugs at a string like a fragile thread hanging in the air, teasing with the possibility of what could be if fate were just a little kinder.
@biancadrjfts their song 🥹😔 #fy #fyp #pbb #pbbcollab #biancadevera #willashley #abscbn #gma #pinoybigbrother #pbbcelebrityedition #unbreakmyheart #willca #ashbi ♬ Multo - Cup of Joe
There’s a distinct charm about the way Filipinos portray longing and yearning in songs that just captures listeners’ attention and transcends even to global audiences. If you’ve heard Multo by Cup of Joe, you would know exactly what I mean. To quote the song: Hindi na makalaya, dinadalaw [ako] bawat gabi (I can’t escape, it haunts me every night).
When you search up the dictionary definition of the word yearning, Merriam-Webster defines it as “a tender or urgent longing.” Yet, even this description sounds tame compared to the emotions that are evoked by OPM songs. There are so many layers to the concept of yearning when you place it in the context of Philippine culture.
Historically speaking, Filipinos have always been known as romantics. Before the Spaniards colonized the Philippines in 1565, Batangueños (then known as Comintanes) gave birth to the traditional dance-song of love and courtship called kumintang. After the Spanish colonization, the kumintang evolved into what Filipinos commonly known as the harana and the kundiman.
@lee3dits_ oh, mr. antipatiko 😉 #willca #willbi #willashley #biancadevera #pbbwill #pbbbianca #pbb #pbbconnect #pbbcelebrityedition #fyp ♬ Mr. Antipatiko - Nadine Lustre
Now, if you compare these traditional approaches to modern OPM, you would notice that the latter still reflects the same touch of sentimentality and deeply-felt emotions that our ancestors had when they were courting or serenading their significant others. Although the terms harana and kundiman are rarely used nowadays (unless you’re in a family that believes in traditional courtship), OPM love songs still inherently have within them that intense feeling of longing.
Oftentimes, yearning is portrayed as one-sided love or the “right person, wrong time” trope (Think Sana by I Belong To The Zoo and The One That Got Away by Katy Perry). While the deeper meanings behind OPM songs are easily understood by Filipinos, it is undeniable that modern OPM’s unique charm has found its way to the global market, with foreigners sharing their own reactions to songs that captured their souls.
Some renowned Korean personalities such as 10cm and Cha Eun Woo have even made their own renditions or music covers of OPM music. If I were to put myself in a foreign listener’s shoes, I’d describe listening to OPM in the same way as how I would react to watching a K-Drama without subtitles. I would not understand a single word the characters are uttering, but I would still cry and laugh along with them if their emotions reach me as they intended.
Maybe that’s why those WillCa edits hit so hard. Maybe that’s why we keep replaying them, even when we know the ending might hurt. Because OPM doesn’t just accompany these moments, it defines them. It’s the perfect soundtrack to almosts and to the kind of connection that leaves us asking, “What if?”
Nonetheless, I believe that there are more layers behind OPM’s portrayal of yearning that listeners frequently overlook. Nowadays, Filipino music does not only focus on the heartbreak and painful aspect of love, but also a more positive view of the concept. OPM has opened doors for yearning that speaks of patience, of a desire to be someone’s safe space, of a love that’s willing to endure no matter how many hurricanes may come its way.
@heyykookie WHAT IF? 🤭 #mikbrent #mikasalamanca #brentymanalo #pbbmika #pbbbrent #fyp ♬ original sound - ✧ kookie ✧
OPM also has a knack for conveying its message and emotions, even with the instrumentals alone. If you try to take a peek into the songwriters’ and the producers’ minds, it would dawn on you that every beat, every measure, and every instrument has its own intention. Accompany these with lyrics and you have a song that’s bound to awaken your inner hopeless romantic (if you aren’t already).
So you see, OPM doesn’t just make you teary-eyed, it makes you weep. It doesn’t just make you smile, it makes you kilig. It’s not just about love, it’s about the deeper emotions behind them. It captures that silent, aching hope for something more, something less, or something yet to find closure—much like the gaze in WillCa’s eyes at the start of the season, or even as they begin to drift apart toward the end.
And that’s exactly why OPM executes the concept of yearning best.
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Written by Ana Rufa Padua, a fourth-year Communication student from the Ateneo de Manila University. With a passion for storytelling, she hopes to shed light on the various realities, lives, and phenomena surrounding the communities she covers. In her free time, she indulges herself in watching movies and listening to K-Pop.
Cover art by Christian Gonzalo
Hot off the heels of their latest comeback track, "Alam Mo Ba," P-pop boy group 1st.One is set to wave the Philippine flag high on the international stage once again, as they’ve just been announced as one of the official performers for the ASEAN-Korea Music Festival 2025—also known as ROUND—which will be held at Zepp Kuala Lumpur, Malaysia.
Organized with the mission of fostering cultural exchange and musical collaboration between Southeast Asian nations and South Korea, the ASEAN-KOREA ROUND FESTIVAL stands as one of the region’s most prestigious platforms for rising and established music acts.
This year, the spotlight turns to 1st.One, who will proudly represent the Philippines on the international stage. Known for their explosive performances, intricate choreography, and passion for excellence, 1st.One continues to carve out a name for themselves in the ever-evolving P-pop scene—and now, among a global audience.
Fans can look forward to seeing the group share the stage with other top artists from across the ASEAN region and Korea, highlighting a shared love for music and a future of deeper regional connections through performance.
The soundtrack of the season just dropped.
BGYO is kicking off the season with a fresh sound, dropping their self-titled EP, "The BGYO." The highly anticipated release features three brand-new tracks—"Divine," "Light My Fire," and "Heartstrings"—alongside their previously released singles "Trash" and "Andito Lang."
Adding to the excitement, the official music video for "Divine," the EP's lead track, premiered on the same day. The music video brings together familiar faces from past seasons of the reality show "Pinoy Big Brother," including Rain Celmar, Jan Silva, Joli Alferez and Zach Guerrero.
Fans have quickly embraced the new music, with many praising BGYO's continued evolution in sound and storytelling. Known for their hard-hitting performances, the P-pop sensation has once again delivered a collection of songs that showcase their versatility and musical growth.
The release comes on the heels of a major achievement for the group. BGYO was recently recognized as the Filipino Boy Group of the Year at the 2025 Platinum Stallion National Media Awards, held at Trinity University of Asia.
After an eventful 2024, the Philippines’ very own pop sensation BINI is showing no signs of slowing down.
The eight-member girl group just wrapped up the local leg of their “BINIverse” World Tour with a historic, sold-out show at the Philippine Arena—making them the first Filipino act to achieve such a feat at the world’s largest indoor venue.
Kicking off the year with this groundbreaking concert, the nation’s girl group is now gearing up to take over playlists with their newest EP, “BINIverse.” Fans got an exciting sneak peek during their Philippine Arena show, where the group teased tracks from the EP, including “Secrets,” a collaboration with South Korean artist eaJ. Other fresh additions to their discography include “Zero Pressure” and “Out of My Head,” as well as their recent English releases “Blink Twice” and “Cherry on Top.”
Ahead of the full EP release on February 27, teasers for “Secrets,” "Out of My Head" and “Zero Pressure” have already heightened anticipation among Blooms.
The BINIverse is slowly unfolding… and the pressure is on! 🔥💎
— BINI_PH (@BINI_ph) February 24, 2025
Remember - Zero Pressure, zero diamonds. Are you ready?
Pre-save the BINIVerse EP now:
🔗 https://t.co/RZmHqhwKfC#BINI #BINI_BINIVerseEP #BINI_ZeroPressure pic.twitter.com/S0PImReUhB
The truth is out and "Secrets" has been uncovered. 🔑💘 But there's still more to discover. Stay tuned!
— BINI_PH (@BINI_ph) February 25, 2025
Dropping on February 27, 2025 at 9PM PHT!
Pre-save the BINIVerse EP now:
🔗 https://t.co/RZmHqhxi5a#BINI #BINI_BINIverseEP #BINI_Secrets pic.twitter.com/4nJ3u7uDdq
Adding to the excitement, BINI confirmed that their BINIverse World Tour will extend into 2025, taking them to Dubai, London, and multiple cities across North America. The international leg begins on May 18 in Dubai, followed by a London stop on May 25.
“OUT OF MY HEAD” and into the #BINI_BINIverseEP🌌✨
— BINI_PH (@BINI_ph) February 26, 2025
Tick, tock… the wait is almost over. The #BINI_BINIVerseEP drops TOMORROW, FEBRUARY 27 at 9PM PHT!
Pre-save the BINIVerse EP now:
🔗 https://t.co/RZmHqhxi5a#BINI #BINI_BINIVerseEP #BINI_OutOfMyHead pic.twitter.com/P429QiOzwd
From there, the group will make their way to the United States, kicking off on May 31 in New York. The tour will continue through Washington, D.C. (June 3), Boston (June 4), and Rosemont, Illinois (June 6), before heading south to Houston (June 9) and Dallas (June 10). West Coast fans can look forward to shows in Las Vegas (June 13), Los Angeles (June 14), and Temecula (June 15), with additional stops in San Francisco (June 17) and Seattle (June 20). The tour will conclude in Vancouver, Canada, on June 21.
As excitement builds, BINI has also announced exclusive presale access for BINI.GLOBAL members, ensuring fans get the best chance to secure tickets for what promises to be another historic tour.
BINI has released its much-awaited single “Blink Twice,” featuring playful lyrics, a catchy beat, and the group’s signature charm. The “Blink Twice” music video is also now up on BINI official YouTube channel.
The top-notch MV showcases BINI members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena serving spirited moves and fresh looks in chic outfits and bold colors.
The group’s latest international release, “Blink Twice,” is a blend of excitement and confusion in waiting for a sign if one’s special feeling is reciprocated.
It was written by Amanda Ratchford, Pacific-Joshua Zagabe, Marqueze Parker, Darius Coleman, Pontus Kalm aka Oneye who has worked with BTS and Le Serrafim, and Steven Franks or Mr. Franks who has written songs for Ariana Grande and BLACKPINK. The single was produced by Oneye, Leather Jacket, Mr. Franks, and Glitch under ABS-CBN Music International.
BINI will be performing the song live for the first time at the “BINIverse World Tour: Philippines” to be held at the Philippine Arena this Saturday (Feb. 15).
Check out the newest single of the nation’s girl group, “Blink Twice” (https://orcd.co/bini_blinktwice), now available on music streaming platforms while its music video is available on BINI Official YouTube channel.
For updates, follow @BINI_ph on Facebook, X (Twitter), Instagram, and TikTok, and subscribing to their official YouTube channel, BINI Official.
Blink twice if you’re excited for BINI’s latest anthem!
Fresh off a record-breaking year, BINI is gearing up for their biggest milestone yet—headlining the world’s largest indoor arena, the Philippine Arena, on February 15. But before they take the stage for BINIverse, the nation’s girl group is treating fans to a brand-new track, "Blink Twice," released on February 13.
In the teasers, Aiah, Mikha, Gwen, Stacey, Colet, Jhoanna, Sheena, and Maloi are portrayed as elements of the periodic table, symbolizing their unique yet cohesive energy. According to Mikha, the song is all about being direct when confessing love—no mixed signals, just straight to the point. With its catchy beat and irresistible charm, "Blink Twice" is set to be another LSS-worthy hit.
Adding to the excitement, "Blink Twice" is also slated for an international release, further cementing BINI’s global presence. The track arrives as the group continues to reach new heights, following the announcement of their first-ever world tour last December.
“It’s like ‘Cherry on Top,’ we also worked with international producers and songwriters for this one. Of course, we want to give the best for you guys and we want to reach the international stage,” Mikha added.
BINI’s tour will kick off at the Philippine Arena before making stops in Singapore, Dubai, London, and the USA.
Are you ready to blink twice and dance along? Stream "Blink Twice" on all digital streaming platforms and watch the official music video.
ALAMAT’s rap powerhouse Alas is breaking out on his own with a hot debut single, “Don’t Play."
Known for his razor-sharp bars and commanding presence as a key member of the P-pop group, Alas is now stepping into the solo spotlight, and he’s making sure no one misses his arrival.
“Don’t Play” is an explosive track packed with high-energy beats, rapid-fire verses, and undeniable confidence. With "Don’t Play," he unleashes a high-energy anthem that blends fiery rap verses, head-bopping beats, and an irresistible swagger that screams confidence. It’s a track that warns—no games, no pretenses, just raw, unapologetic talent.
To mark the launch of his solo era, Alas set Atmosfera Poblacion on fire on Feb. 6 with an unforgettable performance. Fellow OPM artist Yennybooo joined the celebration, while his ALAMAT brothers stood by his side.
Alas’ solo debut is a bold declaration of his artistic identity. If “Don’t Play” is any indication of what’s ahead, fans are in for an exhilarating ride. The next thing to do? Turn up the volume, hit that stream button, and get ready—Alas isn’t here to play as he’s here to take over.
Stream "Don’t Play" by Alas on all digital streaming platforms.
As VXON marks three years in the P-Pop spotlight, the five-member boy group kicked off 2025 with a new single, “Agila,” released on Jan. 10.
Known for their high-energy hits, VXON has taken a patriotic turn with this comeback, presenting a song that proudly celebrates Filipino identity and ambition.
The title “Agila” symbolizes strength, freedom, and the relentless pursuit of dreams—qualities the group hopes to inspire in their listeners. With its uplifting lyrics and bold beats, the track emphasizes aiming high and embracing one’s roots despite life’s challenges. The decision to create a song with a nationalistic theme underscores VXON’s desire to use their music as a platform for promoting pride in their heritage.
The single is a collaborative effort led by Nomad Ambition, an emerging rapper and songwriter who crafted the lyrics and composition. Timothy Recla handled the mixing and mastering, while the beat was produced by KaruMadeit. Cornerstone Music, the label under Cornerstone Entertainment, oversaw production, ensuring that “Agila” meets the high standards fans have come to expect from VXON.
Since debuting in January 2022 with their fierce track “The Beast,” VXON—composed of C13, Franz, Vince, Sam, and Patrick—has steadily gained momentum in the P-Pop scene. Their growing catalog includes fan-favorite singles and projects like “MHWG” and their 2024 album “20:20,” further solidifying their reputation as one of the genre’s most promising acts.
Now streaming on major platforms, “Agila” also comes with a striking music video and a lyric video available on VXON’s official YouTube channel.
BLOOMs now know what to expect from part 2 of BINI’s 3 part docuseries. "Here With You" will follow the nation’s favorite P-Pop girl group as they hit regional tour stops throughout the Philippines during their BINIverse tour earlier this year. The video will feature the artists not only meeting and interacting with their loyal fans, but also sharing their discoveries about themselves as they cross paths with their biggest supporters. "Chapter 2: Here With You" will be released on iWantTFC soon and you can watch the over two minute trailer below!
SB19 Pablo is back with new solo music! The SB19 frontman delivered two albums for his fans this month, celebrating his first two solo releases. “Alon,” originally released on September 13, features eight new songs. “Laon,” most recently dropped on September 20, features seven new songs. Both projects stay on brand with Pablo’s creativity to interchange genres in his music. Stream both “Alon” and “Laon” below!
