Filipino media platform myx will be rebranded with new shows to reach the next generation of Fil-Am audiences, ABS-CBN Global announced today, November 5.
myx has been a trusted and established channel among young music-loving Filipinos since 2007 and this relaunch positions it as the go-to for trendsetting content which now includes entertainment, lifestyle, and cultural commentary. The brand aims to portray what makes its audience uniquely and unapologetically Filipino American across multiple platforms.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million in the Philippines and 10 million Filipinos around the world who demand premium, quality entertainment,” said Jun Del Rosario, ABS-CBN Global Head of North America. “myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”
The Philippines-based ABS-CBN Global is looking to bring new life to a familiar Filipino music-centered media brand. Myx, which first launched in the Philippines in 2000 and then stateside in 2007, is getting a makeover.
ABS-CBN is launching a rebranded version of Myx that will spotlight the next generation of Filipino American talent as a premium cable, radio and digital content provider. The newly launched platform aims to be an entertainment, lifestyle and cultural touchstone for Filipino American audiences and beyond.
Filipino media network ABS-CBN Global announced the relaunch of its lifestyle content brand Myx.
The relaunch will position it as a trendsetting brand with new shows and expanded digital distribution. The move hopes to reflect the shifting needs of Filipino Americans.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million Filipinos in the Philippines and the 10 million Filipinos around the world who demand a premium, quality entertainment,” says Jun Del Rosario, ABS-CBN Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”
Filipino media network ABS-CBN Global announced the relaunch of its lifestyle content brand Myx.
The relaunch will position it as a trendsetting brand with new shows and expanded digital distribution. The move hopes to reflect the shifting needs of Filipino Americans.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million Filipinos in the Philippines and the 10 million Filipinos around the world who demand a premium, quality entertainment,” says Jun Del Rosario, ABS-CBN Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”
Filipino media network Abs-cbn Global announced the relaunch of its lifestyle content brand Myx.
The relaunch will position it as a trendsetting brand with new shows and expanded digital distribution. The move hopes to reflect the shifting needs of Filipino Americans.
“We’re thrilled to bring exciting new content and digital experiences to the nearly 110 million Filipinos in the Philippines and the 10 million Filipinos around the world who demand a premium, quality entertainment,” says Jun Del Rosario, Abs-cbn Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately. Wherever they are, we will be too.”
