ROSÉ and Bruno Mars
Amiel Sol
IV Of Spades
SB19
BINI
BINI
SB19
Maki
Earl Agustin
TJ Monterde
JENNIE
Mika Salamanca and Brent Manalo
BINI
Alex Warren
yung kai
BINI
SB19
Cup of Joe
Charli XCX
Cup of Joe
Amiel Sol
IV Of Spades
SB19
BINI
BINI
SB19
Maki
Earl Agustin
TJ Monterde
Mika Salamanca and Brent Manalo
BINI
BINI
SB19
Cup of Joe
Maki
Maki
Dionela feat. Jay R
Lily
Ashtine Olviga and Andres Muhlach
Late Night Madness is the Filipino pop-up you didn’t know you needed — until it took over your feed.
Los Angeles, CA — December 15, 2025 — Imagine pulling up to Seafood City for groceries… and walking into a full-on Filipino block party. DJs in the aisles. Street food everywhere. OPM blasting. Everyone from titas to Gen Z dancing like it’s a fiesta.
That’s Late Night Madness — the after-hours pop-up series created by Seafood City’s Marketing team that’s turning Filipino supermarkets across North America into culture hubs.
What started as a low-key street food night in Daly City (shoutout to DJ JP Breganza for setting the original vibe) quickly grew into a movement — one that celebrates Filipino identity through food, music, and community, exactly how it’s meant to be.
Not a Party. Not a Concert. A Filipino Thing.
Late Night Madness hits different because it’s built around real culture, not hype. Every stop is powered by local creatives — from DJs and artists to Filipino-owned brands like Illa Manila, LA Popcxrn, Cukui, and Kalamansi Collective — plus community partners like Baryo Ent, Kultivation Festival, SF Kollective, Sosyal Stages, and +6THR3E.
No two nights are the same. But every night feels like home.
The Night It Went Viral
Things really popped off at Seafood City Eagle Rock Plaza in LA. A Baryo-curated Late Night Madness brought out DJ Noodles, P-Lo, and an energy that felt straight out of a Manila megamall on a weekend.
Packed aisles. Phones up. Dance circles by the produce section. The clips took over socials — and Late Night Madness officially entered the culture chat.
Food, Music, and the Sound of Home
At the center of it all? Food.
Think kwek-kwek, isaw, fishballs, chicken skin, lechon, pandesal sliders, Lumpia Overload, and tropical drinks — all served while OPM classics and dance-floor favorites keep the energy up.
This isn’t nightlife. This is community, Filipino-style.
“In the middle of the aisles, you really see it — music, food, and every generation together,” said Baryo Ent Co-Founder Jennifer Taylor.
Filipino DJs Running the Room
Late Night Madness also puts Filipino-American DJs front and center — the same DJs shaping today’s sound behind the scenes.
“Filipino DJs have always influenced music culture,” said Baryo Ent Co-Founder Stephanie Ramos.
“This gives them the space to lead, in a place that’s ours.”
The series has featured hometown talent and surprise guests like JayR, Roger Rigor of VST & Company, Kai, Carl Angelo, Russel!, Awday P, and Ruby Ibarra — turning grocery runs into moments fans won’t forget.
From One Store to Everywhere
What started in Daly City didn’t stay there. Late Night Madness rolled through California, Seattle, Las Vegas, and five cities across Canada — with the same result every time: packed crowds, viral moments, and real cultural connection.
Between September and December 2025 alone, Seafood City pulled off 76 Late Night Madness events across North America.
“This is about evolving with our community,” said Seafood City President Matthew Go.
“Late Night Madness is one way we create experiences that feel like home — while keeping people connected through platforms like the SFC+ App.”
Why It Hits Different
Late Night Madness works because it doesn’t try to reinvent Filipino culture — it just gives it space to exist.
Food, music, family, creativity, and togetherness. All in one place. Usually by the frozen goods section.
Seafood City wrapped up 2025 with Late Night Madness stops in Milpitas, North Hills, Chula Vista, Daly City, Winnipeg, Mississauga, Calgary, Edmonton, and Scarborough — and the movement shows no signs of slowing down.
To catch the next one, follow @SeafoodCity and download the SFC+ App for free tickets.
Because for Filipinos everywhere, home isn’t a place — it’s a vibe.
DALY CITY
EAGLE ROCK PHOTOS:
LATE NIGHT MADNESS SURPRISE GUESTS:
Arthur Nery continues to strengthen his foothold as one of today’s most influential OPM voices with the release of the official music video for “Di Nakakasawa,” his much-loved collaboration with Filipino hip-hop artist Kiyo. Well, the visual arrives with a narrative led by none other than Nadine Lustre.
First introduced to the public in September of last year as part of II: The Second, Nery’s sophomore album, “Di Nakakasawa” has quietly, and consistently, grown into a fan favorite. The track now has 23.9 million streams and has held its place on Spotify’s Weekly Top Songs for nine weeks.
The music video takes a surprising direction. It opens with a title card introducing Dr. Joel Barish, a neurologist and neuroscientist whose name echoes the protagonist of Eternal Sunshine of the Spotless Mind. But instead of following the film’s theme of erasing painful memories, the visual flips the concept entirely. Here, the male lead, portrayed by Nery, seems to be grappling with Alzheimer’s disease, a quietly devastating condition that blurs the boundaries of time and memory.
Rather than wiping away the past, the fictional procedure he undergoes promises to “relive your happiest memories.” What follows is a beautifully stitched montage: the couple’s first meeting at their high school reunion, their soft reunion as seniors, and the fleeting glances and gestures that define a lifetime shared. Lustre’s performance grounds the timeline shifts with emotional clarity, allowing viewers to piece together the fragments of their story.
Kiyo steps into the frame as well, offering more than just a cameo. His presence becomes a symbolic threat, an unexplained force the couple seems desperate to outrun. Though never directly explained, it adds a layer of tension that mirrors the internal battles a person with fading memories might face.
As the video reaches its ending, the emotional payoff lands. The treatment appears to work. Nery’s character finally recognizes the woman he loves, a moment portrayed with quiet triumph rather than grand theatrics. It’s a tender reminder that sometimes, remembering is its own kind of victory.
Zack Tabudlo sent the crowd roaring the moment he stepped onstage for the first-ever live performance of his new single, “For You,” marking one of the biggest highlights of Watsons Playlist 2025. The song's debut set the tone for an evening dedicated entirely to creativity, connection, and “All The Feels.”
Held on November 29, 2025, the concert turned the Smart Araneta Coliseum into an arena of sound and shared excitement. While Watsons mounted the event, the focus remained firmly on the artists who brought the night to life through surprising team-ups and exclusive numbers crafted especially for the show.
Among the most buzzed-about moments was the rare three-way mashup of “Atin ang Mundo,” “Aya,” and “How Deep Is Your Love.” The Juans, Earl Agustin, and Hey June joined forces for the performance and blended their distinct musical identities into a seamless, crowd-moving experience.
The energy inside the Big Dome only swelled as the night progressed, culminating in an emotional finale whispered about long before show day. The long-awaited partnership of Rico Blanco and Ben&Ben finally materialized as they closed the concert with “Your Universe.” Crafted solely for this year’s Playlist stage, the collaboration wrapped the audience in a wave of warmth and nostalgia, prompting thousands to sing along in unison.
Throughout the five-hour spectacle, Watsons Club members — some of whom secured free tickets through qualified purchases — joined thousands of other concertgoers in celebrating music’s ability to bring people together. From dancing and cheering to forming new friendships in the crowd, attendees described the marathon show as “truly worth it,” a sentiment echoed by the energy that never once dipped.
Magiliws filled the SM Mall of Asia (MOA) Music Hall with cheers and excitement as P-pop group ALAMAT headlined Kitchenpalooza, an immersive fan event organized by Cheers that turned ordinary kitchen moments into something worth celebrating. The gathering put the spotlight on how music, shared experiences, and even a little bit of mess can bring people closer together.
With lively booths, interactive zones, and family-friendly activities, the event encouraged attendees to embrace the joyful side of everyday household moments. Music served as the heartbeat of the program which guided guests through a space that celebrated both creativity and community.
ALAMAT’s performance was the centerpiece, drawing loud cheers as they delivered fan favorites like “Day and Night” and “LuzViMinda.” The group wandered through the activity areas, joined games, chatted with Magiliws about their funniest or most sentimental kitchen memories, and shared how the “Happymess Anthem” mirrors the daily lives of Filipino families.
For Taneo, ALAMAT’s leader, the concept behind Kitchenpalooza resonated deeply. “Being part of the campaign and Kitchenpalooza was a relatable and amazing experience,” he said, describing how they enjoyed transforming simple kitchen routines into a fun and meaningful song. He emphasized that the idea celebrates moments in the kitchen that naturally bring families together.
He went on to add that working on the anthem felt intuitive for the group, explaining that what people often see as mess is actually a reflection of connection. “Every spilled ingredient or sticky plate is part of the story of togetherness,” he shared, highlighting how these small imperfections capture what it means to create memories with loved ones.
Cover art by Franchesca Gustilo
Debates over AI’s role in our participatory culture and digital world have been pervasive. From schools to workplaces, everyday life to entertainment, AI’s influence is increasingly visible. Fans even flagged the current season of Pinoy Big Brother after AI-generated photos of celebrity housemates with their younger selves were used in a specific episode, which was a trend reminiscent of earlier online fads.
blatant use of ai on national tv??? we are so doomed https://t.co/OwQmmeKGd4
— marie ✩ (@fleaeag) November 18, 2025
Yet this week, the conversation reached a new intensity in the OPM community: an AI “artist” has officially entered Spotify Philippines’ Daily Top Artists chart.
It’s a known fact that artists have pushed through sleepless nights, dead ends, notebook pages filled and torn, and countless rejected drafts, all to write a song from scratch. But now, that labor is being measured against an algorithm that can spit out a “new” track in minutes using someone else’s voice, style, or discography as raw material. The question many artists are asking isn’t whether AI should exist. It’s whether the industry is ready, or in fact even willing, to protect the people who make music possible.
This tension did not appear overnight. Months ago, Cup of Joe’s Gian Bernardino already felt the ground shifting underneath OPM’s feet. When an AI-generated rock cover of “Pahina” circulated online, he expressed his discomfort. Are we really letting the cold embrace of AI overtake the warmth of real songs? When a machine can replicate voices, what becomes of the soul behind the music? If creativity can be coded, what’s left for artists to claim as their own? AI had become a force capable of cloning voices, mimicking styles, and reimagining entire bodies of work without an ounce of lived experience behind it.
This week’s revelation only deepened the unease. Charts account AllChartsPH on X (formerly Twitter) reported that Lofi Town had debuted at number 144 on Spotify Philippines’ Top Artists list. An AI act earning real estate on a chart meant for musicians who spent years honing their craft.
I already told u :’(( but u keep on using opm ai generated songs on the clock app https://t.co/cH6eH8RXQ5
— Maki *ੈ✩‧₊˚ (@clfrnia_maki) November 16, 2025
“Dilaw” hitmaker Maki, in a post on X, reiterated a warning he had given long before this incident. AI, he noted, may be helpful “for assistance and learning BUT it should not replace humans.” He called on listeners to respect the artists who “nagsulat, nagrecord, at nagpromote sa mga kanta na yan from SCRATCH :((.”
Adie said it with, “Grabe naman kawawa ang sining.”
ubos braincells, lahat ng pagpupuyat, at wala ng page sa notebook na sinusulatan ng kanta para lang matalo ng isang robot na iniiba lang ang genre ng mismong kanta 😂 patawa kayo guys https://t.co/aR8JotmDrG
— mrld (@thisismrld) November 16, 2025
Meanwhile, “Ligaya” singer Mrld delivered perhaps the clearest, most evocative condemnation. “Ubos brain cells, lahat ng pagpupuyat, at wala ng page sa notebook na sinusulatan ng kanta, para lang matalo ng isang robot na iniiba lang ang genre ng mismong kanta. Patawa kayo guys.”
Other artists echoed the sentiment as TJ Monterde responded with an angry emoji, Janine Teñoso punctuated her disbelief with question and exclamation marks, and Angela Ken summed up the collective sentiment in a single word, “Sad.”
— Angela Ken (@anqelaken) November 16, 2025
Are we now heading toward a world of AI creating images that mimic human emotion but feel hollow at their core? AI singers topping charts with voices cloned from the very people who spent years perfecting their craft? AI sportscasters calling the games we once watched with excitement? The question isn’t just what AI can do but it’s what it should do, and what it might take away from the human stories, struggles, and sweat that give art its meaning.
AI is not going away. Not here, not anywhere. But if Filipino artists are expected to compete with robots trained on their own art, then the industry must decide what kind of future it is building. A future that rewards the cheapest, fastest sound? Or one that still champions the human beings who give meaning into melodies?
Because if a robot can top the charts today, the real fear is not that AI will evolve, but that our respect for human creativity might slowly disappear. And that is a loss no algorithm can ever repair.
South African boy band Dey Say is stepping into a new creative era with the release of the official music video for their latest single “Calling For You (Ringback)”, now circulating across YouTube and dominating playlists on local and continental music channels. The drop adds another layer to the group’s growing influence as one of the freshest faces in the African Pop (A-POP) movement.
Hailing from Eldorado Park, the trio has built a reputation for blending genre-fluid pop with R&B smoothness and Afrobeat warmth. The C4U Ringback track already captured that fusion sonically—now, its storytelling expands visually. Under the direction of Quaid Dunn AD, with Sutra of 3rd Eye Creative leading production, the music video turns Johannesburg into a playground of rhythm, attitude, and youthful charm.
Rather than relying on heavy choreography or elaborate sets, the video leans into authenticity. Viewers follow the boys through everyday Joburg backdrops—street corners, open spaces, casual hangouts—each scene reflecting their playful attempts to coax a love interest into calling back. The interactions feel natural, almost documentary-like, spotlighting not just their artistry but their bond as brothers.
The group emphasized that capturing their real dynamic was central to the concept. “We really wanted the video to show who we are, and how we are together as Dey Say—vibing through Joburg as friends and brothers while still teasing each other over that special someone who needs to call back,” they said. They describe the finished product as “fun,” “real,” and carrying the signature “A-POP swag” they’ve championed since debut.
Beyond the video release, Dey Say is gearing up for a festive season packed with performances and the early stages of a larger 2026 project. For now, fans can dive into the full “Calling For You (Ringback)” music video on VEVO/YouTube via Plus Two Seven—offering a bright preview of where South Africa’s next pop powerhouse is headed.
Manila’s nightlife once again proved its world-class potential as the &Friends Halloween Festival transformed Okada Manila’s The Cove into an electrifying playground of sound, culture, and spectacle.
What began as a Halloween celebration evolved into a full-scale showcase of Asian electronic music excellence, spotlighting nearly 60 top DJs from across the region and attracting thousands of revelers, including a significant wave of international visitors.
The event’s success highlighted a defining moment not just for &Friends but for the trajectory of EDM in Asia. Co-founder and CEO Justin Banusing of &Friends and Clout Kitchen expressed that the vision has always been rooted in community and cultural fusion.
“&Friends was created to break precedent and bring together people over a shared passion for music. Manila proved that Asia is ready to be the next frontier for world-class EDM. Our goal has always been to merge global energy with local culture, and seeing thousands come together showed that the movement’s only getting started,” he said.
This year’s Halloween edition also made history as &Friends’ second consecutive sold-out EDM event and its most ambitious yet. The festival served as the first-ever EDM destination wedding and festival hybrid, an unusual but intriguing combination that drew more than one-third of attendees from overseas. That turnout reaffirmed the Philippines’ steady rise as a magnet for music tourism, signaling that Manila is no longer just participating in the global nightlife circuit but actively shaping it.
Onstage, the lineup was a powerhouse reflection of Asia’s diverse electronic music landscape. Knock2, Dabin, Beauz, Sabai, Frosttop x RemK x No Signal, Y3llo, and dozens more commanded three distinct environments: the high-energy Spooky Summit mainstage, the gritty and experimental Haunted Hollows, and Spirits Garden, a vibrant open-air escape. Across these stages, attendees moved through a dynamic spectrum of modern EDM, from festival-scale drops to club-level chaos and atmospheric grooves.
Filipino-American artists Jesse Barrera and Albert Posis are coming together with American songwriter
and producer Greg Shilling for a brand-new single titled “Shampoo.” The track releases November 13
on all platforms along with an official music video.
Barrera (1.5M monthly Spotify listeners) and Posis (850K monthly) have each built major followings in the
Filipino-American music community. Although the two are longtime friends, “Shampoo” is their first
collaboration with Shilling. His growing presence in OPM and Pinoy pop includes work with BINI, BGYO,
Maki, Maymay and more
“Shampoo” blends modern yacht-rock and indie pop into a lighthearted, flirty story about loving someone
so much you want them to move in and leave their shampoo at your place. Smooth guitars, stacked
harmonies and fun energy drive the track, written and produced during their first session together.
With Filipino music continuing to expand on the global stage, the collaboration connects the
Filipino-American community with one of the international producers helping push the sound outward.
The official music video will launch alongside the single.
“Music and self-care really go hand in hand,” shared Rico Blanco. “Ibang klaseng experience kapag kasama mong nanonood ng concert yung mga barkada, mga loved ones mo. It gives you a different level of warmth and love.”
And that same spirit of warmth and connection is exactly what fans can expect on Nov. 29 as “Watsons Playlist 2025: All of the Feels” turns the Smart Araneta Coliseum into a celebration of emotions, healing, and OPM brilliance.
The much-awaited event brings together some of today’s most loved Filipino artists, led by the powerhouse collaboration of Rico Blanco and Ben&Ben, along with performances from Zack Tabudlo, The Juans, Earl Agustin, and rising band Hey June!
A night designed to be your #NoSkip playlist in real life, Watsons Playlist 2025 goes beyond the usual concert experience. It’s about embracing emotions, finding comfort through melodies, and reminding everyone that music can be a form of self-care. For Blanco, moments like these are what make live performances truly healing, when music connects people through shared feelings and genuine energy.
Ben&Ben’s Miguel shared how meaningful the show will be, especially for their ever-supportive Liwanag community. “Sobrang excited namin sa show na ‘to! We have lots of surprises prepared for this show too na dapat talagang abangan and we can’t wait to share all the feels with our Liwanag family,” he said, hinting at something special in store for the fans.
For Zack Tabudlo, the concert’s concept resonates deeply with his artistry. “Ang ganda ng concept ng Watsons Playlist kasi it’s really about emotions—lahat tayo dumadaan sa iba’t ibang feels,” he shared. “I’m so excited to perform live and be part of something that connects music and self-care in such a real way.”
The Juans, known for tugging at heartstrings with their relatable lyrics, also look forward to the emotional connection the concert will bring. “Sa totoo lang, music talaga helps us process our emotions—whether masaya or may pinagdadaanan,” said Carl of the group. “We’re preparing something special for everyone, kaya huwag niyong palampasin.”
For Hey June!, sharing the stage with OPM icons feels surreal. “Nakaka-excite kasi the lineup’s amazing, and the theme ‘All the Feels’ really captures what we all need minsan—to just feel everything,” the band shared. “We can’t wait to jam with everyone and make new memories sa Araneta Coliseum.”
Exclusively open to Watsons Club members, Watsons Playlist 2025: All of the Feels is the brand’s way of giving back to its loyal community: celebrating not just personal care, but emotional care too. Members can score their free tickets by completing qualifying purchases through the Watsons app until November 16, or until tickets run out.
The biggest party of the year is about to take over Manila!
Get ready to move, groove, and sing your heart out as global pop and R&B superstar Jason Derulo brings his chart-topping hits and electrifying stage presence to the Philippines in a show that promises to be nothing short of explosive. This is Jason Derulo Live in Manila — and it’s the ultimate invitation to dance again!
With countless multi-platinum hits like “Swalla,” “Talk Dirty,” “Wiggle,” “Want to Want Me,” and “Take You Dancing,” Jason Derulo has owned dance floors and playlists around the world. Now, he’s bringing that same energy to Manila for a night that fans won’t stop talking about.
Expect a night of high-energy performances, jaw-dropping choreography, and the kind of showmanship that only Jason Derulo can deliver. “This isn’t just a concert — it’s a massive celebration of music, movement, and Manila’s unstoppable vibe. Happening at the Mall of Asia Arena, the venue has it all — easy access, endless dining choices, and fun spots to explore. It’s the perfect place to turn one epic night into a full-blown experience!”
So call your crew, lock in your tickets, and don’t be the one who missed out when everyone’s saying:
“You should’ve been there!”
This is the biggest party Manila has been waiting for.
This is Jason Derulo — LIVE!
Buy your tickets here: https://smtickets.com/events/view/14834
#JasonDeruloManila #JasonDeruloMoves #LSquaredProdPH
