South African boy band Dey Say is stepping into a new creative era with the release of the official music video for their latest single “Calling For You (Ringback)”, now circulating across YouTube and dominating playlists on local and continental music channels. The drop adds another layer to the group’s growing influence as one of the freshest faces in the African Pop (A-POP) movement.

Hailing from Eldorado Park, the trio has built a reputation for blending genre-fluid pop with R&B smoothness and Afrobeat warmth. The C4U Ringback track already captured that fusion sonically—now, its storytelling expands visually. Under the direction of Quaid Dunn AD, with Sutra of 3rd Eye Creative leading production, the music video turns Johannesburg into a playground of rhythm, attitude, and youthful charm.

Rather than relying on heavy choreography or elaborate sets, the video leans into authenticity. Viewers follow the boys through everyday Joburg backdrops—street corners, open spaces, casual hangouts—each scene reflecting their playful attempts to coax a love interest into calling back. The interactions feel natural, almost documentary-like, spotlighting not just their artistry but their bond as brothers.

The group emphasized that capturing their real dynamic was central to the concept. “We really wanted the video to show who we are, and how we are together as Dey Say—vibing through Joburg as friends and brothers while still teasing each other over that special someone who needs to call back,” they said. They describe the finished product as “fun,” “real,” and carrying the signature “A-POP swag” they’ve championed since debut.

Beyond the video release, Dey Say is gearing up for a festive season packed with performances and the early stages of a larger 2026 project. For now, fans can dive into the full “Calling For You (Ringback)” music video on VEVO/YouTube via Plus Two Seven—offering a bright preview of where South Africa’s next pop powerhouse is headed.