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Ateneo Blue Eagles are the latest athletic program to join the Jordan Brand's Family of College Programs. The university located in Quezon City becomes the first Southeast Asia university to join and the only one outside of the U.S. This coming season, check out the Blue Eagles' basketball uniforms featuring the Jumpman logo and through the partnership, the brand will provide the women’s basketball team a women’s-specific fit. There's much to look forward to with this partnership.

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The exclusive partnership between the two was natural as Ateneo aims to uplift the Philippine culture and its people while the Jordan Brand looks to also foster community relationships. In a press release, Nike News says how the partnership is supposed to inspire others. Jordan Brand President, Craig Williams says, "It is so crucial to invest in young people, and in partnership with Ateneo de Manila University, we can inspire young people through our shared love of the game."

It’s exciting to announce Jordan Brand’s only university partnership outside of North America, because there are few places in the world where basketball culture shows up like it does in Manila.

Jordan Brand President, Craig Williams

Also excited for the partnership is Jordan Brand athlete and Philippines men's national basketball team member, Kiefer Ravena. He shares the confidence in how this can impact women's sports and head towards an equal playing field.

“The growth of the Jordan family from one athlete to a team shows the brand’s commitment to building a community in the Philippines and a long-term commitment to investing in youth.”


As a top contender in high school and collegiate athletics, the Ateneo Blue Eagles have gather many championships and recognition. Since 1978, their men’s basketball team have won 11 championships in the nation’s premier collegiate league, the UAAP. The Lady Eagles basketball team have 2 UAAP titles and gone to 5 finals competitions. Alumnus, Kiefer Ravena was Jordan Brand's first Filipino athlete partner and a two-time UAAP MVP. 

Cover Photo Credit: Nike News

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