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The iconic fashion magazine, Vogue has landed in the Philippines. Its debut issue highlights the beauty of the country and its three regions, Luzon, Visaya, and Mindanao. Taking that voyage as Vogue Philippines first-ever cover star is Chloe Magno, a Filipino-American model from the US, with British Filipino-Egyptian photographer Sharif Hamza chronicling the adventure.

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Vogue Philippines looked to collaborate with Magno and Hamza to “to leave the skyscraper forests of New York and enter a world quite different from what they may know of the homeland of their mothers.” These two creators have worked together previously on a beauty feature for Vogue UK highlighting the importance of Asian representation, so “they found it particularly meaningful to be representing in the Philippine iteration of Vogue.”

This trip was all about joy. To be Filipino is joy.

Chloe Magno

The cover story shows both the picturesque sights of the islands and the warmth Filipinos are known for, to welcome Vogue readers to “the wonders of Las Islas Filipinas.” Not only is the Philippines made out of mountains and beaches, its people is where the heart of the country lies. Vogue Philippines' Audrey Carpio says, “It might be cliché to be touting the hospitality that Filipinos are renowned for, but it’s no myth. The people they encountered at each stop made every foreigner feel at home and every Filipino proud of this pile of rocks we call the Philippines.”

Vogue Philippines, the 29th edition of the iconic fashion magazine in the world, Bea Valdez as editor-in-chief and Trina Epilepsia Boutain as its digital editor.

Cover Photo Credit: Vogue Philippines Instagram

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