The last spotlight for FAHM is no other than Anthony Schlander, Found and CEO of Anthony Presents. The event production company has been putting together themed events all over the Bay Area and putting San Francisco on the map. Name an artist or celeb and Anthony Presents has probably covered the event. Let's get to know more about the person behind the firm creating some of the best events.
1. Anthony Schlander is Bay Area proud
Anthony Presents’ mission is to unite the many aspects that make the Bay Area a world-class cultural destination. Each event is a physical manifestation of this union in the form of a celebration. Through the partnerships with local businesses and venues, he likes to take advantage of his city and show clients what they're missing in San Francisco.
2. He's a veteran in the event industry
Anthony's had more than a decade of entrepreneurial & corporate experience as an Event Planner. His mission includes providing the finest entertainment by restyling, adding sophistication and elevating San Francisco celebrations. Not only is the CEO of his own company, Anthony Present, he also serves as Program Director with Francisco Event Production firm and is the Founder of Tonic Live Entertainment (toniclive.com), as an Independent Contractor with numerous San Francisco clubs, restaurants and lounges.
3. Anthony produces events for all kinds of celebrations
Him and his team specializes in everything from themed events, company gatherings, trade shows, and more for any kind of crowd ranging from an intimate gathering to a guest list of 1500+ people. Some of his more known clientele includes names like Justin Bieber, Drake, Steph Curry, Wiz Khalifa, G-Eazy, Kehlani, Miguel, ASAP Rocky & more.
4. Catch him and Anthony Presents in MYX Global's series, Making It in America.
Stay tuned to see a lot more of Anthony's story in the upcoming docu-series episode where he'll talk about surviving the pandemic when everything shut down, especially events. See how he and his team pushed through and came back stronger than ever.
ABOUT ANTHONY PRESENTS:
With more than a decade of entrepreneurial & corporate experience as an Event Planner, San Francisco-based Anthony Schlander is the Founder & CEO of Anthony Presents. His firm specializes in themed events, company gatherings, corporate team building, incentive travel services, on-site & off-site meetings, business trade shows, fashion galas and talent showcases. Anthony also offers packages for bachelor & bachelorette parties, birthdays and graduations. He has produced events with artists/celebs like but not limited to Justin Bieber, Drake, Steph Curry, Wiz Khalifa, G-Eazy, Kehlani, Miguel, ASAP Rocky & more.
Anthony Presents’ mission is to provide the finest entertainment by restyling, adding sophistication and elevating San Francisco celebrations. He regularly partners with other businesses and venue owners to assist in developing world-class performers who are not currently taking advantage of opportunities in the San Francisco marketplace.
He also serves as Program Director with Francisco Event Production firm and is the Founder of Tonic Live Entertainment (toniclive.com), as an Independent Contractor with numerous San Francisco clubs, restaurants and lounges.
Cover Photo Credit: Anthony Presents Facebook
Marketing has transformed throughout the years as digital platforms have taken the spotlight. John Vincent Salcedo is the Vice President of Digital Marketing at Columbia Records and has been taking music marketing to the next level. This FAHM Spotlight focuses on this music industry creative who's creating fresh ideas with some of your favorite artist.
1. John Vincent was born in the Philippines and migrated to New Jersey at 11 years old
Born in Quezon City, Philippines and moved around in the Philippines from Pangasinan, Muntinlupa, and Albang then settling to New Jersey. He remembers early on that music saved his life and he learned how to speak English from hip-hop. Who's definitely made friends through music and liking the same song? We definitely had!
2. He began in Digital Marketing with Sony Music in 2013
To have music in his life, it was only natural that John Vincent is where he is now. He began his career designing social media calendars and managing content calendars then it translated into a coordinator position. After a few years with Sony Music and reaching managerial and specialist positions, he moved on to Columbia Records from Director of Digital Marketing to his current position as Vice President.
3. His process involves immersing himself into the music
When working with an artists and trying to create unique and fresh digital campaigns, John Vincent really dives into the music. He's worked with some of the biggest names in the industry like Harry Styles, Lil Nas X, John Legend, and fellow Filipino Dominic Fike to give us some of the song that constantly get stuck in our heads. He describes his process to Purveyr.com, "I prepare and study a lot. I listen to the music. A lot. I do everything to understand what I’m working on, and for me to be able to do that I immerse myself in the music and the artist as much as possible. Everything usually clicks from there." Some of his favorite projects include: Eroda, the release for Harry Styles’ Adore You and ‘Fine Line’ album, and Lil Nas X with "Old Town Road."
4. His advice for those looking to be part of the music industry, "be someone that wants to help people."
We all are looking for advice on how to make it in our dream career and just survive in this world, but John Vincent offered Purveyr great advice on what it takes to be part of music marketing. "Truly and genuinely care about the music and the artist. It starts there...do it because you love and are passionate about it. A lot of this looks glamorous and cool, but there’s a real deep hustle and grind behind it. You must love this for real. Enough that you’d do it for free."
5. John Vincent looks to help fellow Filipinos find their calling
Not only does he want to help showcase more Filipino artists, but also get us a seat at the table. At 28 years old, he's one of the youngest and the only Filipino in the Board. He was also included in Billboard's 2021 R&B/Hip-Hop Power Players list and the recognition proves why representation is important. Being part of the list meant a lot to him and his family as it came full circle. Despite having to learn English when he first migrated, John Vincent made it in America and wants to inspire fellow Filipinos to follow their passion in any industry. He tells us to not limit ourselves!
Cover Photo Credit: John Vince Instagram