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Rhude teams up with the brand that gave you Instant Pot®, Pyrex®, Corelle® to create limited edition kitchenware for your home. Instant Brand sponsors the "Late Summer" collection which is a nod to Rhuigi Villaseñor's heritage and the foundation of his creative process.

The collection is named and inspired after Rhuigi's mother Teresita, who taught him how to cook and enjoy life. He gave a sneak peek to the collection that honors the times his family cooked together. The reimagined products like from the Corelle plates to the customized Rhude chef's knife had a little bit of an updated design, but still staying true to the classic look. The collaboration fused fashion, food, and his upbringing.

I feel privileged that my designs and the little bit of beauty I am able to provide can be part of together moments when people use these products to cook and enjoy food that brings them together.


Growing up, cooking was a shared passion for his mom, sister, and himself where they constantly used these brands and became a prevalent piece in their lives. Every design in the unique collection is crafted delicately influenced by Southeast Asian prints and the recognizable bandana print that helped heighten the brand. The chef's knife comes with a wooden box also etched with the bandana print and the recognizable logo also etched to the blade. There's no mistake that this is one of the coolest pieces of the collection.

Instant Brand describes the collaboration as a collection that embodies the luxurious nature and charm of late summer, and features RHUDE’s iconic design through the creative reimagination. Check out all the pieces on

Cover Photo Credit:

Artist and overall creative Rich Tu just debuted his collaboration with UNIQLO USA. The collab is for the 15th anniversary of their SOHO Flagship store. He has created two customizable t-shirt designs for this particular collab. These designs were inspired by his love for New York and his FilipinX heritage. But this isn't the first time Rich has collaborated with such big companies.

In 2019 he collaborated with NIKE for the "First Gen" Air Max 270 Reacts. Aesthetically they were also designed with the thought of his heritage, inspired by First Generation Immigrants. The colors represent oxidized metal which is a common sight in developing nations like the Philippines.

"As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights."

-Rich Tu

You can now purchase Rich's collaboration with UNIQLO at the SOHO Flagship store.

About Rich Tu:

Rich Tu is the Vice President of Digital Design for the MTV Entertainment Group at ViacomCBS. Also, he hosts the Webby Honoree podcast First Generation Burden, which focuses on intersectionality and diversity within the creative industry.

Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and received the ADC Young Guns award, which recognizes the world’s best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.

Rich’s clients and collaborators include The New York Times, The New Yorker, Business Week, Alfa Romeo, Bombay Sapphire, G-Shock, NIKE, Adidas, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, as well as the SCOPE Miami festival, during Miami’s Art Basel week.

Follow Rich Tu:




First Gen Burden Podcast

Cover Photo Courtesy of Rich Tu Instagram Shot by: Geoff Sean Levy

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