Bally, one of the oldest luxury fashion houses globally, has just appointed luxury lifestyle and streetwear brand founder of RHUDE, Rhuigi Villaseñor, as their new Creative Director. The Switzerland Born fashion house made the recent announcement on Instagram and to the press.

CEO of Bally, Nicolas Girotto shared his excitement about Rhuigi joining the team stating they found the right champion in Rhuigi.

"Having found the right champion in Rhuigi, we are ready to move Bally to the next level…[his] deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.” 

Villaseñor also shared his sentiments, mentioning that he is proud to be appointed as Creative Director. The brand is near and dear to his heart as his family has been wearing the brand from generation to generation. From his grandfather to himself, Bally has been a staple in his family. He also mentions his admiration of the Swiss approach to luxury.

We will be able to see Rhuigi's first pieces of work for the brand with their Spring/Summer 2023 collection.

Cover Photo Courtesy of Rhuigi Villaseñor Instagram