Artist and overall creative Rich Tu just debuted his collaboration with UNIQLO USA. The collab is for the 15th anniversary of their SOHO Flagship store. He has created two customizable t-shirt designs for this particular collab. These designs were inspired by his love for New York and his FilipinX heritage. But this isn't the first time Rich has collaborated with such big companies.
In 2019 he collaborated with NIKE for the "First Gen" Air Max 270 Reacts. Aesthetically they were also designed with the thought of his heritage, inspired by First Generation Immigrants. The colors represent oxidized metal which is a common sight in developing nations like the Philippines.
"As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights."-Rich Tu
You can now purchase Rich's collaboration with UNIQLO at the SOHO Flagship store.
About Rich Tu:
Rich Tu is the Vice President of Digital Design for the MTV Entertainment Group at ViacomCBS. Also, he hosts the Webby Honoree podcast First Generation Burden, which focuses on intersectionality and diversity within the creative industry.
Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and received the ADC Young Guns award, which recognizes the world’s best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.
Rich’s clients and collaborators include The New York Times, The New Yorker, Business Week, Alfa Romeo, Bombay Sapphire, G-Shock, NIKE, Adidas, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, as well as the SCOPE Miami festival, during Miami’s Art Basel week.
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Bretman Rock proudly announced on Instagram that he is one of the faces chosen to represent Nike in their "Be True" campaign.
He said "“Strength has no gender ! It’s measure from within” 🏳️🌈 I’m so excited to announce that I’m one of @nike faces for their #betrue campaign this year❤️🧡💛💚💙💜 🤎🖤🤍💖truly such an honor to be seen and heard from Nike, it’s so surreal." Featured photos from Nike.com.
Just a few weeks ago, Bretman took home an MTV Movies & TV Award for "Social Media Breakout Star," and was featured in his own hit reality TV show, "Following Bretman Rock," that you can watch here.