Bally, one of the oldest luxury fashion houses globally, has just appointed luxury lifestyle and streetwear brand founder of RHUDERhuigi Villaseñor, as their new Creative Director. The Switzerland Born fashion house made the recent announcement on Instagram and to the press.

CEO of Bally, Nicolas Girotto shared his excitement about Rhuigi joining the team stating they found the right champion in Rhuigi.

"Having found the right champion in Rhuigi, we are ready to move Bally to the next level…[his] deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.” 

Villaseñor also shared his sentiments, mentioning that he is proud to be appointed as Creative Director. The brand is near and dear to his heart as his family has been wearing the brand from generation to generation. From his grandfather to himself, Bally has been a staple in his family. He also mentions his admiration of the Swiss approach to luxury.

We will be able to see Rhuigi's first pieces of work for the brand with their Spring/Summer 2023 collection.

Cover Photo Courtesy of Rhuigi Villaseñor Instagram

Rhude teams up with the brand that gave you Instant Pot®, Pyrex®, Corelle® to create limited edition kitchenware for your home. Instant Brand sponsors the "Late Summer" collection which is a nod to Rhuigi Villaseñor's heritage and the foundation of his creative process.

The collection is named and inspired after Rhuigi's mother Teresita, who taught him how to cook and enjoy life. He gave a sneak peek to the collection that honors the times his family cooked together. The reimagined products like from the Corelle plates to the customized Rhude chef's knife had a little bit of an updated design, but still staying true to the classic look. The collaboration fused fashion, food, and his upbringing.

I feel privileged that my designs and the little bit of beauty I am able to provide can be part of together moments when people use these products to cook and enjoy food that brings them together.

RHUDE

Growing up, cooking was a shared passion for his mom, sister, and himself where they constantly used these brands and became a prevalent piece in their lives. Every design in the unique collection is crafted delicately influenced by Southeast Asian prints and the recognizable bandana print that helped heighten the brand. The chef's knife comes with a wooden box also etched with the bandana print and the recognizable logo also etched to the blade. There's no mistake that this is one of the coolest pieces of the collection.

Instant Brand describes the collaboration as a collection that embodies the luxurious nature and charm of late summer, and features RHUDE’s iconic design through the creative reimagination. Check out all the pieces on InstantHome.com

Cover Photo Credit: InstantHome.com

This week's TAYO Hot List:

This partnership between RHUDE fashion and automative manufacturer McLaren will showcase McLaren's Formula 1 history through Rhude's luxurious designs. Rhuigi Villaseñor "sets to produce exclusive capsule collections launching throughout the 2021 Formula 1 season," according to McLaren's announcement. The collection will convey the style and energy of racing while paying homage to Bruce McLaren.

“My team and I at R H U D E couldn’t be more excited about this collaboration with McLaren — it’s a dream project."

Rhuigi Villaseñor

RHUDE founded in 2015, mixes luxury and streetwear elements into ready-to-wear style. He calls this a dream project as he gets to blend sport and fashion into his designs. The fashion brand continues to grow a global fanbase on its own, but it's only upward with this collab. Pulling inspiration from paddock fashion and Formula 1 legends, we expect Villaseñor to redefine "track suit" style.

We will see a preview of selected pieces from the capsule collection during Paris Fashion Week. "The official launch of the RHUDE x McLaren collection is set for Summer 2021 with an exclusive fan digital preview to be announced." The RHUDE Fall and Winter 2021 collection, Storms Never Last is the first sneak peak of the collab and other looks.

“There is no finish line,” meaning, one can always improve, evolve, and iterate.”

Bruce Mclaren

Rhude “Storms Never Last” AW21 is now live!

Zendaya may be on the cover of this month's issue of GQ, but so is a story about Rhude founder/designer, Rhuigi Vellaseñor. His designs are worn by Jay-Z, LeBron James, Justin Bieber, Nick Jonas, Michael B. Jordan, and Kendrick Lamar to name a few. The brand is finding its niche in fashion, but continues to gain an audience globally. Rhude continues to step out of the norm with its designs and functions on the basis of "becoming something larger." What exactly is the Rhude world? It's more than graphic t-shirts, shoes, and streetwear. It's a glimpse inside the creative mind of Rhuigi Vellaseñor.

In this piece by Senior Editor Sam Schube, Rhuigi shares his journey from Manila to the US. Growing up, he traveled a lot with his architect father, but it was the job he had as a kid working with his uncle building furniture that led to his curiosity in design. He moved to the US at the age of 9 and officially became a US Citizen last summer. However, the road there wasn't without making hard decisions. Between balancing the cost of an immigration lawyer and producing his designs, Rhuigi believed in the process and "everything falling into place."

" 'I always wanted to keep the perception of the brand as high as I could.' ...trusting that if he could hold out a little longer, everything would fall into place."

Fast forward, Rhude is taking off with making $30 million in revenue in sales alone last year. His collection continued to sell despite the world staying home. Rhuigi recognizes the success, but stays true to himself. He realizes that there's always going to be the next big thing, waiting to knock him out,” but this is where he looks to the youth for input and inspiration. Rhuigi has a mission in mentoring the next generation and working together to think outside the box. He emphasizes the youth brings the new energy that we all need when we get into the routine of adulting.

"Last month, I sold the most leather jeans I have yet...where the hell are they going? I have zero clue. I want to know because I want to wear leather jeans too."

Rhuigi Vellaseñor has created his own path in the world of design and fashion. The only way is up for Rhude which now can give him the "advanced taste he's always had." He may be part of the "in-crowd" but doesn't forget about the humble beginnings. As the brand grows, we grow along with him.

Other articles on GQ:
Rhude Designer Rhuigi Villaseñor Is Making the Leap
Rhude’s Rhuigi Villaseñor Is Listening to the Youths

Rhuigi posted on his Instagram that the official championship Lakers collection he designed drops at 10A PDT today, the items are likely to sell out in minutes at rh-ude.com. According to Hypebeast, inspired by his love of American culture and the sport of basketball, designer Rhuigi Villaseñor came together with the Los Angeles Lakers to craft a truly special RHUDE collection." It's easy to say this is every Filipino's dream to work with the Lakers, especially in creating dope streetwear where typical NBA merchandise lacks unique style and flair.

Celebrating the LA Lakers legacy, the exclusive set is built around RHUDE's favorites myxed with the championship NBA teams signature mix of gold, purple and white. The collection includes a Quarter-Zip in different colors a vintage championship-inspired Ring Tee, Warm-Up Pants, Logo Shorts and Lakers themed socks.

In partnership with New Era, Rhuigi reimagines the classic Lakers logo with RHUDE branding in a similar way that you've seen on the hats created for rapper Jay-Z that Rhuigi has been seated Lakers courtside with.

Rhuigi was born in the Philippines in 1992, came to the United States when he was 11 and mentioned he was apart of the DACA program, for 20 years he had fought adversity & freedom all while creating & nurturing his dream with Rhude. Deferred Action for Childhood Arrivals (DACA) is a United States immigration policy that allows some individuals with unlawful presence in the United States after being brought to the country as children to receive a renewable two-year period of deferred action from deportation and become eligible for a work permit in the U.S. See the full story in the TAYO story below:

TAYO Hot List: Philippines Born Rhude Founder Rhuigi Villaseñor Shows Love for DACA

ABOUT RHUDE:

R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.

Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los Angeles. Now a reoccurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi studied art history shortly after graduating HS and was an understudy/intern to Shaun Samson.

With no formal training specific to fashion design, Villaseñor credits his understanding of garments and construction to growing up with a mother who was a tailor, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection.

RHUDE’s journey parallels Villaseñor, chronicling the evolution of a man from adolescence to maturity, a narrative reflected each collections both the Creative Director and brand continues to grow-up with its ever-expanding fanbase, culminating in the most recent debut presentation during Paris Men’s Fashion Week for the Spring/Summer 2020 Collection.

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