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The iconic fashion magazine, Vogue has landed in the Philippines. Its debut issue highlights the beauty of the country and its three regions, Luzon, Visaya, and Mindanao. Taking that voyage as Vogue Philippines first-ever cover star is Chloe Magno, a Filipino-American model from the US, with British Filipino-Egyptian photographer Sharif Hamza chronicling the adventure.

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Vogue Philippines looked to collaborate with Magno and Hamza to “to leave the skyscraper forests of New York and enter a world quite different from what they may know of the homeland of their mothers.” These two creators have worked together previously on a beauty feature for Vogue UK highlighting the importance of Asian representation, so “they found it particularly meaningful to be representing in the Philippine iteration of Vogue.”

This trip was all about joy. To be Filipino is joy.

Chloe Magno

The cover story shows both the picturesque sights of the islands and the warmth Filipinos are known for, to welcome Vogue readers to “the wonders of Las Islas Filipinas.” Not only is the Philippines made out of mountains and beaches, its people is where the heart of the country lies. Vogue Philippines' Audrey Carpio says, “It might be cliché to be touting the hospitality that Filipinos are renowned for, but it’s no myth. The people they encountered at each stop made every foreigner feel at home and every Filipino proud of this pile of rocks we call the Philippines.”

Vogue Philippines, the 29th edition of the iconic fashion magazine in the world, Bea Valdez as editor-in-chief and Trina Epilepsia Boutain as its digital editor.

Cover Photo Credit: Vogue Philippines Instagram

Huge news came in this week in which fashion magazine powerhouse Vogue is launching their 29th edition of the magazine in the Philippines. Condé Nast made the announcement in a press release and adds that the spread will be published under license agreement with MEGA Global Licensing. Inc.

With the rise of fashion and its market in the country, Vogue Philippines joins Vogue's other 28 editions around the world from Korea, Italy, U.K., U.S., and more. The target date for publication is September 2022 and hit print, digital and social platforms. Condé Nast Managing Director for Global Brand Licensing Markus Grindel said, "We're thrilled to launch our 29th edition of Vogue in the Philippines, a country with a growing luxury fashion market and a vibrant creative scene. The title will launch as a digital-first media brand with a monthly print edition and will serve as an exciting addition to our global Vogue network."

"The Filipino talent has been ready to be received by the world for decades now and with certainty, I can say that the market, too, is finally ready. The two are meeting at the perfect juncture at the perfect time and the long wait is over. We are excited to announce the arrive of Vogue Philippines."

ARCHIE CARRASCO, CHAIRMAN AND CEO OF MEGA GLOBAL LICENSING, INC.

Although, it'll be published in the English language, the feature "will serve to celebrate the country’s rich culture, diversity, and creative fashion talent." Get ready to see Filipino fashion throughout time as the it'll focus on marrying the past with the future, street with couture, and the uniqueness of Philippines' fashion.

Cover Photo Credit: Suki Salvador Instagram

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