Sin Santos has been making waves in Australia recently thanks to his versatility in his lyrical raps and vibey RnB music. The Warner Philippines artist’s latest song, “Vibe With Me” has been enjoying success in Spotify editorial playlists, Australian radio stations, and gaining recognition from other culture shifters in his residence. The rapper/singer, who originally moved from the Philippines, has proven to be one of the global names to look out for in 2022. We sat down with Sin Santos to discuss his sound, how living in Australia and the Philippines has influenced his music, his ideal Filipino collaborations, and more.
Q: First and foremost, let’s have those who are meeting you for the first time get to know you more through your music. Send us three clips, which can be anything from released songs, music videos, live show performances, interviews, etc. for our readers to get a glimpse of who Sin Santos is an artist.
Vibe With Me (Live Performance):
No Games (Live Performance):
Boxing Performance: (Second slide of IG Post)
Q: Describe your sound in 3 words?
My sound ranges from melodic and chill to aggressive and lyrical rap, so this has always been a tough one for me to answer. If I were to choose 3 words, they would be: vibey, aggressive, hype.
Q: You have a very catchy and unique stage name. What is the inspiration behind Sin Santos?
I used to play Final Fantasy on PS2 growing up and in the game, there was a main boss named Sin. I thought that was dope! As for “Santos,” I was really just thinking of a name that would work well with Sin and Santos is a very common surname in the Philippines. Boom! I took it and ran with it.
Q: Here’s a two-part question. How does being Filipino influence your music and how does being Australian influence your music?
In my opinion, it gives me an advantage. It's hard to explain. Sometimes I feel like I have lived two separate lives. Both have their own struggles and hardships but in different forms as well as times of happiness and joy. These are what I express through my music.
Q: You’ve been making waves in Australia recently. Your management team mentioned you’ve been getting a lot of love on airplay and on editorial playlists. Tagalog on an Australian radio station is super dope! What does it mean to you to represent Filipinos on a global scale?
It means absolutely everything. I look at all of it now and it's simply just not enough. Vibe With Me is only the beginning. Phils to the World!
Q: Vibe With Me has some Tagalog in it. Is this something we can expect more of in your upcoming releases?
100%. In the very near future.
Q: Who are some global Filipino artists that you want to collaborate with?
I would love to have a track with Manila Grey. These dudes are fire. Ez Mil. Fire.
Q: What’s next for Sin Santos? What should we be on the lookout for?
More shows and more music. I am looking to put out two projects this year, as well as singles in between.
Q: Where can we follow you on social media? Any parting words for your new and existing fans?
I use Instagram the most: @sinsantos3rd! Hey guys! Thank you for having me. My name is Sin Santos. Check out my new single Vibe With Me, out now on all digital streaming platforms. Enjoy!
Warner Music Group recently announced that Sarah Ismail has been promoted to Managing Director at Warner Music Philippines. As a core member of Warner Music’s regional executive team, Sarah will oversee its operations throughout the Philippines.
Sarah has been with WMG since 2019 and was promoted swiftly to become Regional Marketing Director for Greater China & Southeast Asia. In this role, Sarah was responsible for leading Warner Music’s Regional Marketing Team and was in charge of mentoring its affiliates, collaborating closely with them to localize and adapt global and regional strategies.
“I couldn’t be more excited about stepping into this role. The Philippines is one of our key markets in South East Asia, as the digital business there has grown tremendously. Manila itself has become a major target for upcoming artists and is a “trigger city”, capable of propelling tracks to become global hits."Sarah Ismail MD Warner Music Philippines
With over 10 years of experience in the music industry, Sarah has worked on campaigns ranging from Pop Icon Lady Gaga’s first-ever showcase in Asia to debut concerts in Cambodia for powerhouse vocalists like Jessie J and Demi Lovato. She has also played an integral role in the burgeoning careers of numerous breakthrough artists, such as Calum Scott and Greyson Chance, by enhancing their exposure throughout Asia and growing their fanbase.
In 2010 Sarah began a nine-year stint at Universal Music Group, where she rose through the ranks and became Regional Marketing Director, covering Southeast Asia and Korea. Sarah relocated to Hong Kong in 2017 for work but is now headed to the Philippines to take up her new role at WMG.