Surely, there’s something about the post-pandemic Filipino music scene that shifted. What used to feel niche is now front and center. P-pop has found its footing, its audience, and its confidence. From BINI making waves on the global stage with a performance on Coachella this year to SB19 continuing to represent Filipino artistry at massive international events like ACON 2025, fandom culture has only grown louder, prouder, and more united.
And as the genre continues to expand, new groups are stepping forward—ready to be discovered, streamed on repeat, and hyperfixated on. One of them? WRIVE.
After coming up just short on their 2023 survival show, members Asi, Ishiro, Russu, Drei, and Mathew are finally stepping into their long-awaited era. The group is gearing up for the release of their first full album on Jan. 16, following their earlier debut tracks “Ooh La La” and “Señorita.”
If you’re wondering why WRIVE feels like a group worth keeping an eye on, here are a few reasons why they might just become your next obsession.
They’re creatives, not just performers
WRIVE is deeply involved in the creative process. Members Russu and Ishiro notably contributed to bringing BINI’s “Infinity,” from the group’s newest album FLAMES, to life, and they were also hands-on in crafting WRIVE’s debut tracks. For their first album, the members continue to take part in shaping their sound through new songs such as “PanoKung,” “Panaginip Na Lang,” and “Hakbang.”
This level of behind-the-scenes involvement gives WRIVE an edge, as they understand music not just as idols, but as artists.
Their chemistry is effortlessly chaotic
If you’ve seen their MYX Now interview, you already know. WRIVE’s brand of chaos is the fun, endearing kind, the type that comes from knowing each other too well. They bounce off one another naturally, finish each other’s jokes, and aren’t afraid to clown each other on camera. It’s the kind of chemistry that feels less like coworkers and more like a tight-knit friend group, which only makes fans feel closer to them.
They transform on stage
Live vocals? Check. Clean, high-energy choreography? Check. That undeniable “angas” that commands a stage? So check. WRIVE brings a performance style that feels confident but not forced, polished but still raw. They know how to hold attention and keep it.
They’re finally entering their long-awaited era
There’s something special about a group that waited, persisted, and came back stronger. WRIVE’s upcoming album is a payoff. Years of training, near-misses, and quiet preparation have led them here, and that journey makes this chapter feel more meaningful.
With P-pop continuing to thrive and fans more open than ever to discovering new groups, WRIVE arrives at the perfect moment. If you’re looking for a group with talent, personality, and a story worth rooting for, don’t be surprised if WRIVE becomes the one you can’t stop thinking about.
