A new update of the Pinoy live streaming app, kumu, has officially been launched, and is now available for download. The new look and features of the app is part of kumu’s impressive overhaul of growth in 2020, which included the release of kumu klips videos, and a partnership with Pinoy Big Brother (PBB) in the months prior. Rest assured, kumu has more surprises in store in the coming months, as the latest app version sets the foundation for steady expansion.
Andrew Pineda, Chief Architect of the kumu app, remarks that upgrades were primarily implemented with specific growth strategies. “We wanted to focus on growing our e-commerce platform and our Kumunities”, he says. “We wanted to make sure they had prominent places in our app. So, we were inspired by other apps in the market that had a lot of features. But, we were able to innovate them to help users navigate the app more seamlessly and intuitively.”
Key updates in kumu’s new version include: New “Home” Page kumu’s new in-app home page has a new structure, with main tabs “Follow”, “LIVE” and “Discover.” Under the new home structure, users can now navigate through their desired content easier.
Enhanced Shopping Experience
Following the popularity of live commerce in the app, kumu has revamped the “Shop” platform to include market categories “ Fashion”, “Health & Beauty”, “Electronics”, “Food” and so much more. Additionally, product listings and links can now be added to kumu’s short-form video format, kumu klips. This allows users to purchase within the short video itself.
Co-host with 2-seat option
Live streaming with multiple hosts has proven to be very popular with Filipinos. To further enrich this experience, kumu has added a 2-seat co-host option, allowing equal screen space for two streamers in one live session. This format best suits streamers who are interested in video podcasts and talk shows with a guest.
In the coming months, users can expect more exciting changes, new online communities and diversified platforms at kumu, as expansion continues at kumu. It’s all part of the company’s commitment to keep up with the digital innovations of the time, while tailoring it specifically to the needs of Filipinos across the globe.
To join in on the fun, update or download your kumu app now. What’s more, you can follow us on @kumuph at Instagram and Facebook to get the latest scoop on kumu promos, sales, campaigns and grand events. Lastly, check out our kumu blog as well for news and special features within the Kumunity.
kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, kumu also fosters communities that ignite relevant discussions among Filipinos.