This partnership between RHUDE fashion and automative manufacturer McLaren will showcase McLaren's Formula 1 history through Rhude's luxurious designs. Rhuigi Villaseñor "sets to produce exclusive capsule collections launching throughout the 2021 Formula 1 season," according to McLaren's announcement. The collection will convey the style and energy of racing while paying homage to Bruce McLaren.
RHUDE founded in 2015, mixes luxury and streetwear elements into ready-to-wear style. He calls this a dream project as he gets to blend sport and fashion into his designs. The fashion brand continues to grow a global fanbase on its own, but it's only upward with this collab. Pulling inspiration from paddock fashion and Formula 1 legends, we expect Villaseñor to redefine "track suit" style.
We will see a preview of selected pieces from the capsule collection during Paris Fashion Week. "The official launch of the RHUDE x McLaren collection is set for Summer 2021 with an exclusive fan digital preview to be announced." The RHUDE Fall and Winter 2021 collection, Storms Never Last is the first sneak peak of the collab and other looks.