Spotify continues their KALYE X campaign, this time showcasing talent from Mindanao — the southern region in the Philippines. For this initiative, the streaming platform tapped Mindanao-raised hip-hop collective Morobeats.
Founded and led by DJ Medmessiah, Morobeats is proud to represent Zamboanga and the rest of the Mindanao region, and has been a prominent fixture in the Pinoy hip-hop scene since 2014. The group boasts a roster of talented acts, including Miss A, Tha Wizard and Dizzy D of H20 Klann, Prophecee, Malik, Teemo, Naus, Fateeha, JMara, and more.
DJ Medmessiah expressed his enthusiasm for this first-of-its-kind milestone, saying, “We’re proud and excited that the rest of the world will hear ‘Kendeng.’ We’ve been dedicating our music and talent to showcase the rich Mindanaoan culture and share our style of hip-hop, and this collaboration with Spotify is providing us with that opportunity.”
“We are committed to amplifying the voices of these artists, celebrating their remarkable talent and the stories of Mindanao through hip-hop music. It is our goal for the performers to freely express themselves, engage with their fans in a fresh way, and connect with new listeners.” says Kossy Ng, Spotify Asia’s Head of Music.
Miss A emphasizes the importance of representation and the value of hard work in their journey, “As a female hip-hop artist from Mindanao, I am glad and honored that I get to do something that I deeply love. Hopefully, this undertaking inspires more people to continuously hone their talents, keep creating music, and make their voices heard.”
Morobeats’ song ‘Kendeng’ reflects on the group’s passion for hip-hop. Within the song, the members channel their energy to narrate their spirit in chasing their dreams, inspiring listeners to remain steadfast in their pursuits. You can listen to the track here.