The RHU line where Fil-Am designer Rhuigi Villaseñor collaborates with Zara to redesign the human uniform. This new menswear label, Redesigning Human Uniform (RHU) is a take on post-athleisure and streetwear era where the clothes reflect individual personality while still being functional and comfortable.
Vogue shares that two key items of the line are leggings and nylon button-down. RHU in a way mirrors Villaseñor's jet-setting lifestyle where he can be as comfortable dressing to the tens as he is in wearing his Rhude clothing at events. The more affordable line shows that good design doesn't have to be expensive.
"Really good design is right...I was pushing Zara to produce the goods at a higher quality than they normally would, and we are able to do that so that we could achieve a garment that, I think, doesn’t feel like it’s cheating."
RHUIGI VILLASEÑOR
The inspiration for the line comes from wanting to carry on the spirit of Rhude for younger audiences who want the look of luxury without breaking the bank. “When I started Rhude, a lot of it was coming from a yearning for luxury,” he says, “but prices are up, inflation is up. How can the kids shop? This collection is not only about escapism—it’s really making sure they are still a part of something special. I want to offer something that could feel as if it speaks the same language as what Rhude is doing or what I’m doing next with Bally but at a price point more customers can afford.”
Just like its brother brand Rhude, RHU is more than its clothes, it's a lifestyle. Check out the line and find your identity from its jackets to graphic tees, hats, and footwear all catered to creating a new uniform.
Cover Photo Credit: Rhuigi Instagram
