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Bally, one of the oldest luxury fashion houses globally, has just appointed luxury lifestyle and streetwear brand founder of RHUDERhuigi Villaseñor, as their new Creative Director. The Switzerland Born fashion house made the recent announcement on Instagram and to the press.

CEO of Bally, Nicolas Girotto shared his excitement about Rhuigi joining the team stating they found the right champion in Rhuigi.

"Having found the right champion in Rhuigi, we are ready to move Bally to the next level…[his] deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.” 

Villaseñor also shared his sentiments, mentioning that he is proud to be appointed as Creative Director. The brand is near and dear to his heart as his family has been wearing the brand from generation to generation. From his grandfather to himself, Bally has been a staple in his family. He also mentions his admiration of the Swiss approach to luxury.

We will be able to see Rhuigi's first pieces of work for the brand with their Spring/Summer 2023 collection.

Cover Photo Courtesy of Rhuigi Villaseñor Instagram

Recording artist and Songwriter Kiyomi comes together with Shoe Palace and New Balance to help celebrate and share her thoughts on Unity. She is featured in the diverse Shoe Palace x New Balance 327 Unity Pack campaign that dropped online this week.

The Unity Pack is a collaboration that comes together to promote and celebrate unity. One iteration of the design on the heritage silhouette showcases a mesh of colors, showing that it can be a beautiful thing when we come together. In a video for the campaign, Kiyomi touches on "Inclusiveness" and how it means to be acknowledged and welcomed no matter the differences. The campaign is a direct reference to that statement.

If you want to take a closer look at The 327 Unity Pack, it is now available for purchase online at the Shoe Palace Website.

Cover Photo Courtesy of Shoe Palace Instagram

Artist and overall creative Rich Tu just debuted his collaboration with UNIQLO USA. The collab is for the 15th anniversary of their SOHO Flagship store. He has created two customizable t-shirt designs for this particular collab. These designs were inspired by his love for New York and his FilipinX heritage. But this isn't the first time Rich has collaborated with such big companies.

In 2019 he collaborated with NIKE for the "First Gen" Air Max 270 Reacts. Aesthetically they were also designed with the thought of his heritage, inspired by First Generation Immigrants. The colors represent oxidized metal which is a common sight in developing nations like the Philippines.

"As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights."

-Rich Tu

You can now purchase Rich's collaboration with UNIQLO at the SOHO Flagship store.

About Rich Tu:

Rich Tu is the Vice President of Digital Design for the MTV Entertainment Group at ViacomCBS. Also, he hosts the Webby Honoree podcast First Generation Burden, which focuses on intersectionality and diversity within the creative industry.

Rich is a first generation Filipino-American and award-winning artist residing in Brooklyn, NY. He is a graduate of SVA’s Illustration as Visual Essay program and received the ADC Young Guns award, which recognizes the world’s best creatives under the age of 30. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.

Rich’s clients and collaborators include The New York Times, The New Yorker, Business Week, Alfa Romeo, Bombay Sapphire, G-Shock, NIKE, Adidas, Converse, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, as well as the SCOPE Miami festival, during Miami’s Art Basel week.

Follow Rich Tu:

Instagram

Twitter

Website

First Gen Burden Podcast

Cover Photo Courtesy of Rich Tu Instagram Shot by: Geoff Sean Levy

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